Posts in Category

victoria’s secret

Victoria’s Secret has released its newest “Designer Collection” for Spring/Summer 2015. As with last year’s release, the collection is targeting customers who want something “special” from a name they already know well. Yet so much of what makes a piece truly “special” is in the purchasing experience itself. And here is where the Victoria’s Secret “Designer Collection” is really lacking. These campaign images are pure catalog. There is no sense […]

Share this article

A roundup of everything interesting that happened in the world of lingerie for January… [Yahoo] How to Properly Wash Your Silk Lingerie, the French Way  – Carine Gilson, a French couture lingerie designer, offers five tips to help you properly care for your silk lingerie. [Daily Mail] Rosie Huntington-Whiteley Showcases Her Enviable Body As She Models Her Valentine’s Range For M&S – Rose Huntington-Whiteley, a 27-year-old supermodel, has just released her new Valentine’s Day range for […]

Share this article

A roundup of everything interesting that happened in the world of lingerie for December… [Science Alert] This “Bionic Bra” Automatically Tightens In Response To Movement – For 15 years, the Breast Research Australia at the University of Wollongong has been working to develop a bra that tightens and stretches depending on breast shape and activity. This bionic bra is meant to reduce bounce during physical activity while also transforming into a comfortable t-shirt […]

Share this article

A roundup of everything interesting that happened in the world of lingerie for November… [Daily Mail] From Britney Spears to Elle Macpherson, It Seems Every Female Celebrity Has a Lingerie Range… But Which One Wins In a Blind Test? – With a plethora of celebrity lingerie lines, two women – model Lauren McAvoy and fabric expert Mairwen Jones – decide to rate and test famous celebrity lines such as Dita von Teese, Kelly […]

Share this article

A roundup of everything interesting that happened in the world of lingerie this month… [Vogue] Heidi Replaces Elle – Supermodel Heidi Klum is taking over from Elle Macpherson, who has left her 25-year relationship with the Australian lingerie company Bendon, and will launch her new Heidi Klum Intimates line. While many other companies have approached the supermodel in the past, Klum says that she’s always wanted to work with a bigger, more successful and established […]

Share this article