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Posts in Category

breast cancer

Today’s guest post is by Anetta Kalk. Anetta is a mother, writer, and licensed marriage therapist in California. Born in the former Soviet Union, she immigrated to the US 26 years ago. Anetta’s passion for lingerie came soon after finding her first La Perla bra at a San Francisco boutique 25 years ago. Ever since then she has been collecting and enjoying all things lingerie. Breast cancer is stressful. No […]

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I’m…jaded. Not about breast cancer or its effects on people’s lives or the necessity of finding a cure, of course. But I am worn out when it comes to the endless stream of slick, sexified marketing campaigns focused on “saving ta-tas” and “thinking pink.” Breast cancer, at least as far these marketing campaigns go, has become the “glamorous” cancer – one which has crowded out awareness for most every other […]

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The statistics are grim. One eight 8 US women will be diagnosed with invasive breast cancer in her lifetime. In 2014 there were more than 2.8 million women in the US who had a history of breast cancer. This includes women currently being treated or who have finished treatment. So where are the bras for these women? Sadly, most post-mastectomy bras are grim as well. Despite the staggering statistics, and […]

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A roundup of everything interesting that happened in the world of lingerie for February… [Glamour] Hold the Phone: There’s A Plus-Size Model in the Sports Illustrated Swim Edition! – In this year’s Sports Illustrated swim edition, Ashley Graham will be the swimwear model, posing in an ad for Swimsuits For All. [Seamwork] Anatomy of a Bra – Norma Loehr, a lingerie sewing pattern designer, offers a detailed breakdown of what the anatomy of a bra and […]

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Today’s guest post is by Kim “Kimmay” Caldwell, the owner of Hurray Media and a long time bra fitter. Kim blends her bra fitting and swimwear know-how for all sizes to creatively spread the word that lingerie can change a woman’s life for the better. She has appeared on Tim Gunn’s Guide to Style, The Martha Stewart Show, HuffPost LIVE and more. She’s been quoted in Brides, Women’s Health and Real […]

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