Tla Logo

Inclusivity matters in lingerie too!
Enter your email below to discover our Top 20 Lingerie Brands (and get a free chapter of my book!):

We promise to never send you spam. Unsubscribe at any time.

Looking for the Perfect Lingerie Guide? Signed Copies of In Intimate Detail are Now Available!

Order Your Copy Today!

Victoria's Secret Designer Collection Spring/Summer 2014

Disclosure: This post contains affiliate links.

victorias_secret_designer_collection_3

After a hiatus of several seasons, the Victoria's Secret "Designer Collection" has returned. The first high-end Designer Collection debuted with much fanfare in January 2012, but since then I've heard very little about new collections. In fact, it was beginning to seem like VS had given up on making headway into this market.

My first impression of this new collection is that it's a lot different from those previous seasons. Looking back, the influences from the Europeean market were obvious, and there were a couple of pieces that would have looked right at home in my own lingerie wardrobe (namely, the long sheer gown and polka dot bra). Though I still think the collection was overpriced, at least I felt like "got" certain elements of it. Now though, the primary influence for the new collection just seems to be more Victoria's Secret. It's definitely inline with VS's brand DNA, but the net result is just less exciting overall. I do like the floral-embroidered sheer black pieces, but everyone knows that sheer black lingerie is my kryptonite, so take that as you will. I do wonder if Victoria's Secret found out their target customer just wasn't interested in all the little details that distinguish luxury lingerie, or if VS simply chose to go with less nuanced designs to increase their profit margins.

Taking a broader perspective, it's interesting to see major players in the lingerie industry scramble to get more market share. Agent Provocateur recently launched their diffusion line, L'Agent, which has done incredibly well for the brand and is now in its second season. La Perla has had less success with its own diffusion range, La Perla Studio, but it's still in production. And I think Damaris' diffusion line, Mimi Holliday, is more popular than the original brand itself. It has to be obvious to Victoria's Secret that there's money in the more high-end customer, and I wonder if L'Agent's major popularity boom is what motivated Victoria's Secret to try again with the Designer range. After a period of industry stagnation due to the recession, it seems the big brands are ready to compete hard again, but are customers really benefiting from more choices with the same handful of names?

Tell me... what do you think of all this industry jockeying? And does anything in the new VS collection stand out to you? Please share your thoughts in the comments!

victorias_secret_designer_collection_1

victorias_secret_designer_collection_6

victorias_secret_designer_collection_15

victorias_secret_designer_collection_2

victorias_secret_designer_collection_12

victorias_secret_designer_collection_7

victorias_secret_designer_collection_8

victorias_secret_designer_collection_10

victorias_secret_designer_collection_16

victorias_secret_designer_collection_9

victorias_secret_designer_collection_5

victorias_secret_designer_collection_13

victorias_secret_designer_collection_11

victorias_secret_designer_collection_14

victorias_secret_designer_collection_4


Avatar photo
Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.