Setting The Record Straight: Debunking 5 Lingerie Designer Stereotypes

1 - lingerie designer

Every career is subject to stereotypes, both good and bad. Working as a lingerie designer, retailer and writer, I’ve heard my fair share of silly clichés. From the start, my career path has brought with it a bunch of myths that I’m constantly defending with the hope of changing people’s ideas of what being a lingerie designer really means.

While lingerie is not as risqué a topic as it once was, I still experience many inappropriate comments and condescending questions. It’s time to set the record straight and debunk these lingerie designer stereotypes once and for all.



2 - lingerie model

Myth #1: Lingerie Designer = Lingerie Model
Annoyance Level: Slightly irksome

One amusing stereotype is that a being lingerie designer is similar to being a lingerie model. Yes, our industry promotes models but no, I am not one – not even close! Maybe it’s people’s misconceptions about the fashion industry that causes them to group all of our jobs together, but designing lingerie is different. It’s a creative job that requires learning a craft and understanding the technicality and the functionality of clothing. While modeling is also a respected job, it’s a totally different skill set. I may enjoy the occasional dress up session, but I’ll leave the real modeling to the professionals!

3 - couple lingerie

Myth #2: Lingerie Designer = Promiscuous
Annoyance Level: Somewhat irritating

Another common assumption is that lingerie designers tend to skew towards the promiscuous. It seems that people’s obsession with sex today creates these stereotypes that are not only inappropriate, but also nonconsensual and downright creepy. The lingerie industry is about fashion and function, and this myth sexualizes our occupation when our work is really no different than that of other creatives in this world. These assumptions distract from our professional goals and can make it harder for us to gain the same amount of respect as our fellow fashion designers.

4 - smart girl

Myth #3: Lingerie Design = Brainless Work
Annoyance Level: Pretty annoying

A stereotype that gets my panties in a bunch (no pun intended) is that fashion designers are superficial and don’t value intellect. People assume design work requires little skill. But not only is designing a creative field, it also requires extensive knowledge on how the human body works, how fabric falls on the curves of the body and which new technologies are on the cutting edge (like 3D printing and laser cutting). Not to mention keeping up with fashion trends and learning how to pick up on shifts in the marketplace. It ends up becoming somewhat of a science in addition to being an art, and stereotyping designers as brainless only serves to devalue our worth in the industry.

5 - sexy legs

Myth #4: Lingerie Designer = Creator Of Crotchless Panties
Annoyance Level: Mildly bothersome

I’ve also found it interesting that when I say “lingerie designer” people really only think of one type of lingerie: the sexy kind. They assume the lingerie I design consists only of black, lacy underthings but there are so many different kinds of lingerie out there! In the past I’ve designed other items categorized as lingerie such as athletic underwear, shapewear and sleepwear. There are also other markets within the lingerie industry itself such as extended sizes and maternity. Not all intimate apparel is sexy and I’ve disappointed many people explaining to them otherwise.

7 - 2010 Victoria's Secret Fashion Show Kimono

Myth #5: Lingerie Designer = Glamour And Glitz
Annoyance Level: So tiresome

And lastly I have to address the myth that our job is full of elegance and excitement. This idea seems to come from the carefully curated world of social media, but that’s really just a tiny glimpse at our industry. What most people don’t see is the blood, sweat and tears (so many tears!) that go into each glamorous moment. We spend hours stressing over minute details that will go unnoticed. We limit our creativity so our designs will still be considered sellable. And all those exciting trips to Paris, London and Tokyo? They’re filled with crazy hours of overtime, jet lag and stress, making for more ditz than glitz.

Don’t get me wrong – lingerie design is a fabulous career! But when I hear these stereotypes I feel like the job is trivialized and we are put on a lower rung than our fellow fashion designers. I want more people to be aware of the amount of dedication and hard work that goes into this profession so we can finally end these tiresome misconceptions. Or at least save us from listening to those creepy, inappropriate comments.

What other assumptions have you heard about lingerie designers? Do you feel any of the stereotypes are warranted?

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Kristina
Kristina

Lingerie designer and founder of WonderLust Lingerie. I specialize in fashion and trend pertaining to lingerie, sleepwear, hosiery and everything in between. I believe that the right kind of underwear can change your entire outlook for the day so finding a balance between fashion and function is key.

11 Comments on this post

  1. Krystle says:

    Kristina, I can totally relate on myth #1! I’m not a designer, but a retailer and almost every time I tell a man that I own a lingerie boutique, he says “sooo, are you one of the models?” *creepy face*
    No, sir. No.

  2. Jamie says:

    I always thought it was funny that people think it’s brainless work- the technical aspects of grading alone are sometimes difficult to fathom for me, even thought I’ve been trained in it. I’ve also noticed that as soon as people learn that you design lingerie, they’re suddenly much more open about… a wide variety of odd things, not always related.

    • Kristina Kristina says:

      Thanks for sharing :) I think when other people hear the words “fashion” or “lingerie” they automatically think frivolous and superficial. Meanwhile you & I know that that is not what it’s about at all! Wishing people would stop judging & start attempting to see things from a different point of view.

  3. Wendy says:

    Ugh-this article is spot on! Thanks for sharing!

  4. Catherine says:

    Some of us are completely ok with being statistically speaking promiscuous, thank you very much. What’s not OK is people assuming my sex life is of any relevance to them or that they get to either estimate or judge it :)

  5. Laurie says:

    Nice article. There are several similar stereotypes on the men’s side as well. No we do t stand around and look at half naked men all day. (At least not everyday.)

  6. Clovia says:

    Expecting a lingerie designer to look like a lingerie model is plain ignorant.

    • Kristina Kristina says:

      I don’t know if they necessarily expect us to look like models but I think they often times assume that we are. Maybe they just hear the word “lingerie” and the rest of their brains shut down?

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