In my last post about Australian lingerie line Honey Birdette, I dove into the brand’s controversial history and explored some of the reasons why so many people refuse to shop with them. As TLA’s resident “ethical lingerie columnist,” I find business and manufacturing ethics fascinating, and I normally try not to buy lingerie that many people would consider “unethical.” But today, I’m wearing it. The Kukuro collection is a best-seller […]
Honey Birdette is a high-end Australian intimates brand that launched in 2006 as a luxurious, woman-friendly brand selling hypersexy lingerie. Today, it’s an AUD$2 billion company, selling extreme push-up bras, high-end sex toys, and buckets of oozing sexuality. Though they haven’t yet taken over the States in the same way they did in Australia, the label now has a few stores in California, and offers free shipping and free returns […]
Once upon a time, Frederick’s of Hollywood was the biggest name in American lingerie. Founded by Frederick Mellinger in 1947 (who, among other things, is credited with inventing the push-up bra, padded bra, and padded girdle), Frederick’s brought scandalously sexy lingerie to the homes of millions of people across America.
Fleur Du Mal is the brainchild of ex-Kiki De Montparnasse designer, Jennifer Zuccarini. The lifestyle brand offers a range of lingerie, loungewear, corsetry, swimwear, clothing and accessories. Launched in 2012, the brand now has an impressive range of stockists (including Net-A-Porter, Saks & Selfridges) and intends to open a physical store this year, presumably in the USA.
The pearl thong is a notorious piece of lingerie. Designed primarily for stimulation, rather than comfort or style, it seemingly represents the more sex-focused side of the lingerie industry. People (always men, in my experience) would call the lingerie store I used to work at asking if we carried pearl thongs. They’re mostly marketed as gifts, rather than something a lingerie-wearer would purchase for themselves. In my opinion, it’s the epitome of the male gaze in lingerie: overtly sexual marketing and designed entirely for sexual purposes – without the wearer’s comfort in mind.
