28 days after we began our Kickstarter campaign, I am ecstatic to report that The Lingerie Addict Kickstarter not only surpassed its initial goal of $6,000 (which we reached in less than 24 hours!) we also achieved every single stretch goal of the campaign – and there were 4 of them! It is impossible to describe how blessed and honored I feel that nearly 500 of you believe in The […]
If you already follow me on any of my other social channels, then you already know I’m just a scooch late getting my new Kickstarter campaign up on the blog. That wasn’t deliberate; I’ve had this post sitting in edits for about two days now. But every time I was ready to update and publish, there was a new (and noteworthy!) development to the campaign. And so here we are, […]
Recently, someone in the Lingerie Addict Facebook group asked if lingerie brands could design custom lace. I started typing out a response, but quickly realised it’s a very complex question to answer. One about which I have entirely too much to say. The fashion industry as a whole tends to be quite closed off to customer education, so there isn’t a whole lot of public information about manufacturing or fabrics. […]
Every few months, some major website writes a press release disguised as an article about a lingerie start-up “disrupting” the intimate apparel industry. Whether the brand claims to revolutionize manufacturing, sizes or style, there’s always a statement about turning the lingerie industry on its head, accompanied by a boast about how the world of lingerie will never be the same. But overall, the world of lingerie is the same. Most […]
Sam Conover is the owner of Broad Lingerie, a brick and mortar boutique in Toronto, Canada, that specializes in bras and swimwear for fuller busts. When Sam’s not working she spends her time making art and thinking about vintage plastics. Once upon a time I decided to listen to the little voice in my head that whispered “imagine opening your own lingerie store.” My store is now over a year […]
