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Posts in Tag

lingerie industry

With increased attention in news and social media to corporate practices and the power of “voting with your dollar” to support companies that share your ethics, many companies find themselves needing to articulate and represent their values in more visible and vocal ways. Similarly, more visible attention to the rights of LGBTQIA+ folks has also brought attention to the buying power of the “pink dollar.” As a queer and genderqueer […]

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Every career is subject to stereotypes, both good and bad. Working as a lingerie designer, retailer and writer, I’ve heard my fair share of silly clichés. From the start, my career path has brought with it a bunch of myths that I’m constantly defending with the hope of changing people’s ideas of what being a lingerie designer really means. While lingerie is not as risqué a topic as it once […]

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Whew, it’s been a long, challenging journey to get to here! After finally breaking free from the corporate fashion world and starting my own business a year ago, I’m finally on a path that excites and inspires me! It wasn’t easy. There were sleepless nights, multiple sacrifices, and tons of hard work, but this November marks the first anniversary of WonderLust Lingerie. I’m reflecting back on my journey to reevaluate what […]

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“Ugh… I have to wear that?” was my knee-jerk reaction to being told it was time to go shopping for my first bra. At 13 years old, I was a late bloomer compared to my friends and not at all in a hurry to grow up. But puberty waits for no one, and in an attempt to retain my childhood for as long as possible, I begrudgingly settled for a […]

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You could say I’ve been around the block. The lingerie block, that is. I’ve spent a lot of time designing, researching trends, meeting with buyers, and learning about the market. But it wasn’t until this past year when I launched my own online boutique and became a lingerie buyer myself that I got a glimpse into the world of retail and why buyers make some of the decisions they do. […]

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