Lingerie Wishlist: Loveday London Goddess Boudoir Gown

loveday london goddess gown

One of the more interesting criticisms that’s been lodged against TLA lately is that we don’t focus enough on “practical” lingerie. And while I certainly understand the reasoning behind that point of view (it was one I used to share), one can’t help but notice that some of the most interesting lingerie also happens to be the least practical.

Without going too far on a tangent, the notion of “practicality” in lingerie is interesting to me because it implies that beauty for beauty’s sake is somehow a lesser goal…that a piece is diminished if it can’t be subjected to the wear and tear of everyday life. It’s an expression of a culture-wide Puritan work ethic in the realm of fashion; if a piece of clothing isn’t frugal or efficient, then it’s not good clothing (I feel this concept also underpins America’s obsession with sales and sportswear, by the way).



But I disagree. While t-shirt bras and cotton knickers certainly have their place, there’s something to be said for the fantastical as well. For the provocative, the intriguing, or the simply interesting. Loveday London’s Goddess Boudoir Gown is a golden confection, an ethereal delight, a teasing apart of the lines between the private and public, the vintage and the modern.

loveday london goddess gown

In terms of historical inspiration, the Goddess Boudoir Gown most reminds me of a sheer overdress from the 1930’s, and in fact the designer recommends wearing the piece over a slip for a night out. Vast swathes of gold-beaded lace don’t just suggest luxury…they assert it. This gown feels boldly elegant, unashamed, and vivacious – like something Mae West might have worn in her heyday. Perhaps I’m just feeling sentimental (it has been awhile since we’ve talked, after all), but those historical conversations…that tension between the past and present, the simple and the luxe, is what keeps me interested in lingerie. It’s what keeps me coming back to the world of intimate apparel.

But now, I really have gone off on a tangent, and it’s time to bring things back to earth with a few, well, practical details of this piece. A limited edition item made in the UK, the Goddess Boudoir Gown retails for £1,000.00 (approximately $1462.70 USD). Size Medium appears to be the only size available in this gown, fitting UK dress sizes 10-12 (6-8 US) and bra sizes 32D-36B. Due to the nature of the item, I’d recommend checking in with the brand regarding sizing before purchasing; it would be dreadful to buy this only to find it doesn’t fit. There’s also a black version of the gown if gold lace isn’t quite your thing (pictured below), but I have to say I’m really very smitten with the gold.

Loveday_London_Oncilla_Campaign_4

Do you have any thoughts on Loveday London and their dramatic floor-sweeping gowns? Could you see yourself wearing something like this?

Mad Mimi Form

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Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. I started TLA in a small studio apartment in 2008. Since then, it's become the leading lingerie blog in the world, and has been featured on the websites for Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every who wants it deserves gorgeous lingerie.

5 Comments on this post

  1. legal is fun says:

    As said in the other comments, i too find some freedom in buying and wearing extravagant impractical garments, which is why is just placed my first order with Sparklewren!
    I Love it when TLA has posts on these kind of pieces, they’re my favourite.
    We all know where we can buy your standard beige bra and knickers, we need to ohh and ahhh at the gorgeous satins, silks laces..etc

  2. Thursday says:

    Ah, I could go on about the notion of practical vs luxury, frugal vs extravagant, plain white cotton vs black lace, and who is allowed to wear which…Personally, I have found lingerie to be a mode for expressing what may be restrained by workaday conventions, to pay tribute to some of my less-than-pragmatic sensibilities. I had to fight hard against messages which told me that I didn’t deserve beautiful, ornamental, unnecessary lingerie. But anyway…This gown is a lovely homage to the silhouettes of the thirties – I would love to see more detail of the fabric itself up close. Personally I envision it in a delicate shade of vintage peach, paired with ivory satin pumps and a gardenia tucked in the hair.

  3. rachel says:

    Absolutely stunning. Choked on my water when I scrolled down and saw it. I mean, I know to expect stunning lingerie on the linger wishlist feature, especially when it promises a “boudoir gown,” but this exceeded my expectations.

    Related to your editorial comments: I buy my underwear and socks in a bag and I don’t wear bras. Nightgowns, robes, bodysuits, babydolls, chemises, and other impractical items are where I express my respect and admiration for lingerie.

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