Loveday London Archives - The Lingerie Addict: Intimates & Lingerie Magazine
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Loveday London

Disclosure: This lingerie set was purchased by The Lingerie Addict for review purposes. All opinions are my own. Editor’s Note: Our second review of Loveday London was published in response to comments made by the brand after our first review, which can be found here. Why We’re Reviewing Loveday London a Second Time Earlier this year, I reviewed the ‘Oncilla’ set by Loveday London. The lingerie was originally purchased at […]

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Loveday London made a major splash when it first launched in 2014. From their debut collection, the brand’s aesthetic was developed and iconic. Their tagline, ‘Hardcore Romance,’ captured the label’s trademark pairing of harsh leather with soft laces, silks and embroideries. Loveday London’s imagery also evokes a lush and opulent lifestyle, with the lingerie styled alongside their coordinating product ranges of cushions, blankets and candles.

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One of the more interesting criticisms that’s been lodged against TLA lately is that we don’t focus enough on “practical” lingerie. And while I certainly understand the reasoning behind that point of view (it was one I used to share), one can’t help but notice that some of the most interesting lingerie also happens to be the least practical. Without going too far on a tangent, the notion of “practicality” […]

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