The visual story of lingerie is everything, and a brand’s lookbook is one of the single most effective ways of transmitting that story. From a lookbook, you can learn if a brand is contemporary or traditional, luxury or inexpensive, French-inspired or American-influenced. A good lookbook conveys a brand’s identity, and it’s no exaggeration to say it can make or break a label.
As we enter the last few days of 2016, it’s time to take a look back at our favorite brands, lookbooks and blog posts of the year. These year-end roundups are among my favorite articles to put together. I spend so much time planning for the next post or project, that I don’t always get to look back and treasure an especially good article or photoshoot or brand campaign. Some […]
Helena Stuart, founder, owner, and designer of Only Hearts, does as much work as you’d expect from a woman who has led a company for almost 40 years. Every hour is filled with effortless flitting between fabric choices, retail delivery dates, cost and margin management, color development and more. There is no visible anxiety or stressed-out vibes here. Helena does it all, and makes it look easy.
Though I often feel disenchanted with the lingerie industry (I decided to forego lingerie market for the first time in years this season because I was starting to feel like I wrote the exact same lingerie trend report every six months), there are still some pieces that take my breath away…like this new collection from Va Bien Atelier.
I’ve been in the lingerie for around five years now; it’s not long in the grand scheme of things, but it means that I have seen A LOT of lingerie. As time’s gone by, I’ve found myself getting less and less excited by contemporary design. Capitalism demands that garments ultimately sell, so designers naturally face certain limitations in the materials, patterns and embellishments that they can use. It’s just the […]
