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When I wrote the first guide to Iconic Lingerie Around the World, I knew it would be impossible to include every country’s iconic lingerie aesthetics. So we’re back with a part two! Globalization has homogenized so much of the fashion industry, and we are so interconnected today. But it’s so cool to explore the differences still in existence between countries’ iconic styles! We’re still limited to what can fit in a […]

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It’s strange to think that despite writing dozens of lingerie reviews for The Lingerie Addict in over a decade, I somehow completely managed to neglect writing about Pillowbook Lingerie, one of my all time favourite lingerie brands. This label is an encapsulation of everything that I love about lingerie: beautiful designs that are an absolute joy to wear, and a celebration of true couture craft. Pillowbook Lingerie was founded in […]

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Before getting into the nitty gritty of what the differences are between designing for ‘ready-to-wear’ and ‘bespoke’ lingerie, it’s important to first nail down what these phrases actually mean. In a world dominated by fast fashion and half-truth marketing, a lot of the technical terminology around clothing has had its meaning diluted and distorted. This is particularly true of the language around luxury fashion, which is often co-opted by fast […]

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Few lingerie brands have captivated me in quite the same way as Merle Noir. Founded in 2016 by Merel Zwart, this Netherlands based label is responsible for some of the most exquisite couture lingerie that I’ve seen in my entire life. And I’ve seen a lot of lingerie. Specializing in bespoke creations for individual clients, Merle Noir’s fine lingerie is created from the finest silks and French laces. The designer […]

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The modern lingerie industry contains multitudes. Consumers have more to choose from than at any other time in lingerie history, from size and price to style and design. And with online shopping, your physical location is less of a hindrance than ever. However, it must be remembered this wasn’t always the case. There used to be a time when you could only buy relatively homogenous lingerie from your local shops. […]

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