Helena Stuart, founder, owner, and designer of Only Hearts, does as much work as you’d expect from a woman who has led a company for almost 40 years. Every hour is filled with effortless flitting between fabric choices, retail delivery dates, cost and margin management, color development and more. There is no visible anxiety or stressed-out vibes here. Helena does it all, and makes it look easy.
If you’ve been watching the news lately, no matter where you are in the world, it’s likely that you’ll have heard about ‘Brexit’. It’s the portmanteau name given to the ‘British Exit’ from the European Union (a political union of 27 European countries comprising of common economic, foreign, security, and justice policies). On June 23rd 2016, the population of the United Kingdom (including England, Scotland, Wales and Northern Island) had […]
I hold the firm but controversial belief that no design is truly original. At least not in the world of lingerie: designers don’t live in a vacuum and they all face influences, whether it’s consciously or not. Inspiration can come from almost any source, be it the haute couture catwalks or historical costume. More often than you’d expect, it’s purely a matter of zeitgeist that sees a swathe of labels […]
Every career is subject to stereotypes, both good and bad. Working as a lingerie designer, retailer and writer, I’ve heard my fair share of silly clichés. From the start, my career path has brought with it a bunch of myths that I’m constantly defending with the hope of changing people’s ideas of what being a lingerie designer really means. While lingerie is not as risqué a topic as it once […]
Whew, it’s been a long, challenging journey to get to here! After finally breaking free from the corporate fashion world and starting my own business a year ago, I’m finally on a path that excites and inspires me! It wasn’t easy. There were sleepless nights, multiple sacrifices, and tons of hard work, but this November marks the first anniversary of WonderLust Lingerie. I’m reflecting back on my journey to reevaluate what […]
