Introducing Agashi: Theatrical Harness and Cage Lingerie

Agashi Cage Top

Strappy lingerie seems to show no sign of slowing down. You’ll see straps on everything from bralettes to briefs, from small indie labels to department store brands. Even the less daring lingerie addict can easily incorporate a strappy piece of lingerie to add a little drama and excitement to their top drawer. The great thing about an “edgy” trend becoming more mainstream is that it opens the door for more experimental labels to push the boundary of cutting edge design, redefining what “lingerie” means.

New independent brand Agashi is one of those labels pushing the envelope. This Philadelphia-based label was created in 2013 to dress burlesque and professional dance troupes, and its theatricality shows. This is a collection that will coax our inner performer to the surface. An intriguing mix of masculine and feminine elements, Agashi is designed to encourage confidence with pieces both powerful and polished.



Agashi utilizes elastic strapping and boning to create fantastical silhouettes, from body conscious cages to structured crinolines. Several pieces (like the top above) utilize the pentagram design. The use of this mystical, five-pointed symbol has gained in popularity, with several fashion forward labels incorporating it into their designs (Chromat and Lost in Wonderland are excellent examples). What used to be considered dark and dangerous is now seen as daring and original.

With the play of masculine and feminine aesthetics, there’s an interesting juxtaposition happening in Agashi’s pieces. Several pieces utilize metal bolt straps (like those on a pet leash, further adding fetish appeal) that juxtapose hardware with delicate elastics. Other pieces use heavy, utilitarian elastic strapping that is offset by girlish bows. Even the design silhouettes have an intriguing play of contrasts. The Maleficent belt both binds at the waist while it unfurls into dramatic pointed petals.

While the collection is certainly a bit hard edged, I believe there’s great crossover potential here into a broader audience. The harnesses and cage bras function more like jewelry than garments (again, challenging the boundaries of what is considered “lingerie’). These are pieces that even conservative dressers (like myself) could easily pair with a favorite bra or silk camisole and top with a blazer for a peek of textural interest. And, of course, they are perfect for stepping outside of one’s comfort zone in the boudoir where the straps are meant to both bind and adorn the body.

Most pieces are sized XS-XL (fitting busts 31″-42″ and hips 33-44”). A few pieces, like the harness bodysuit are fully adjustable and are one size fits all. With simple harness tops and cage bras starting around $45 and more ornate items around $125, the price point makes these an approachable splurge for many interested in trying the strappy trend.

Agashi is running a special promotion that ends today! Enter coupon code “LAUNCH 20” for 20% off orders placed by 11/14/14.

Agashi Cage Bra Agashi Harness 2 Agashi Cage Top 2 Agashi Cage Top 3Agashi Lingerie

Agashi Maleficent Collar

Agashi Harness Bodysuit

Agashi Cage Dress

Agashi Crinoline

Agashi Harness and Net Skirt

Agashi Harness

Agashi Maleficent Belt

Agashi Maleficent Crinoline


Laurie
Laurie Shapiro

Laurie Shapiro is the former owner and designer of the luxury lingerie label, Toad Lillie. Based in Seattle, WA, she now helps lingerie businesses engage their customers through brand communications and social media.

4 Comments on this post

  1. Michelle says:

    Thank you for your posts, I enjoy reading them.

  2. lingerie_luxe says:

    I’m sorry but there is nothing new, origninal, or boundary pushing about this. It’s simply more of the same. Whilst this idea might be new to some customers, it has been done for years by brands like Bordelle, Chromat, Nichole de Carle etc. I love these brands, but do we really need even more new brands jumping on tha same bandwagon and doing a worse job?!
    I for one would love to see The Lingerie Addict featuring emerging brands bringing something truely new and exciting to the table.
    Think outside that strappy box. There’s more to creative lingerie than black elastic (or any other colour for that matter). Carve your own niche, give customers something they can’t find anywhere else. Please.

    • Cora says:

      Hi lingerie luxe!

      Thanks for your feedback. We regularly feature new designers here on TLA. However, if there’s a particular designer you have in mind that we haven’t gotten around to, please do drop me a line at editor@thelingerieaddict.com. The lingerie world is vast and varied; it’s impossible for any one person (or one media outlet) to keep track of every single new brand that may appeal.

      Have a good weekend!
      Cora

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