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why do lingerie brands

The Making of a Lingerie Fashion Show

Designers of pens care about making strong lines; designers of plastic bags care about sturdiness; designers of lingerie care about feeling, allure, attitude. The finished product isn’t meant just to accomplish a task, but to inspire feelings AND to do something. This is why I became a lingerie designer, because I am intrigued by the interplay between looking and being looked at. It’s fun to play with my tools (silhouette, fabric, […]

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Disclosure: This post contains affiliate links. A guest post by Catherine Clavering of Kiss Me Deadly. Trade shows are a weird environment — an entirely temporary market installation, full of brands and buyers, all slightly traumatised by the perpetually orange lighting and lack of air. On the upside, it’s always nice to see your colleagues as they are veritable hives of gossip. Most brands who can, will exhibit at a […]

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It’s been over a year since the last Why do Lingerie Retailers…? feature, and in this one I’m asking Catherine something that’s been on my mind for awhile. A lot of indie designers don’t get their entire collection, or even all their sizes, stocked by the boutiques who carry them. In addition, many lingerie boutiques are out of the way for the average lingerie consumer (after all, we don’t all […]

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I often say that now is a really exciting time to be talking about lingerie, and designers like Creepy Yeha illustrate exactly why. I first heard about Creepy Yeha through a message on The Lingerie Addict Tumblr (directing me to this super cute vinyl and lace shelf bra), and now I find myself more and more intrigued by this new designer’s unique aesthetic. There are a lots of young designers […]

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Disclosure: This post contains affiliate links. We talk a lot about the fashion of lingerie here on the blog, and, for me at least, that often means talking about things I’m not necessarily wearing. Like most women, I have brands and styles and colors I go to again and again and they don’t always make an appearance when I’m sharing photos from an upcoming collection or writing a review for […]

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