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why do lingerie brands

Disclosure: This post is sponsored by Lycra. On Monday, I had the very great pleasure of attending the Taste of Interfiliere Show at Tribeca Skyline Studios in Manhattan. For those who haven’t heard of it, Interfiliere is Eurovet’s (the same company that owns Curve) fabric tradeshow for lingerie, swimwear, and loungewear. Basically, it’s a place for lingerie designers to place their fabric orders for the next season; in the same […]

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Disclosure: This post contains affiliate links. In what’s apparently become a new Lingerie Addict tradition, I got sick again during this season’s lingerie market and wound up bedridden, most regrettably during most of our industry’s big lingerie tradeshow, CurveNY. Honestly, for the last few weeks, I’ve been debating if I should even write a market week roundup. Most of my photos are on my iPhone and were meant, not for […]

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Earlier today, June of Braless in Brasil launched a Diversity in Lingerie campaign. It’s all about bringing attention to the lack of diversity in the lingerie industry, and in addition to posting a picture of themselves with the hashtag #DiversityinLingerie, bloggers are also encouraged to write a post on what diversity means to them. My thoughts on the absence of diversity within the intimate apparel industry are no secret; I’ve […]

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The second ever LingerieFW happened a few weeks ago (August 1-3, 2013) but I’ve been a bit slow with my roundup because I’ve been turning over a lot of thoughts about the event. It’s no secret that I was one of the sponsors for this year’s Lingerie Fashion Week, and so I’ve been grappling with a way to talk about LingerieFW in a way that’s both respectful of that relationship […]

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Today’s article is a guest post from Claire Dumican of Butterfly Collection. She’s written for The Lingerie Addict before in an article titled “Why Do Lingerie Retailers Carry Some Brands… But Not Others?” It’s hard to imagine that garments made of delicate materials and whimsical designs could ever be intimidating, but for some women the whole concept of lingerie leaves them cold. This is because they don’t associate with either […]

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