In the past, Elomi Lingerie was always a bit of an “also ran” for the Eveden Group/Wacoal Europe. The group consists of the brands Elomi, Freya, Fantasie, and Goddess (as well as formerly Fauve, now defunct, and Huit, now sold to another company), all under the umbrella of Wacoal, one of the largest lingerie companies in the world. As a plus size brand, they were important, necessary even, to Eveden’s brand […]
One of my absolute favorite things about running a lingerie blog is discovering new brands. I have my tried and true favorites like everyone else, of course, but the thrill of seeing an item or collection that’s still unknown, that’s still a secret to almost everyone, is unparalleled. I firmly believe an important part of TLA’s mission is to shine a light on those new, often independent, brands. Because otherwise, […]
From its history to its fit techniques, there are so many things to love about lingerie. However, when I go to Curve New York every year, there’s one thing I’m consistently drawn to: embellishment and surface design. The lingerie industry is rather conservative, in many ways, but intimate apparel gives print designers the chance to do things a little differently. You might not wear a shirt printed with profanities to work, […]
Recently, someone in the Lingerie Addict Facebook group asked if lingerie brands could design custom lace. I started typing out a response, but quickly realised it’s a very complex question to answer. One about which I have entirely too much to say. The fashion industry as a whole tends to be quite closed off to customer education, so there isn’t a whole lot of public information about manufacturing or fabrics. […]
Maude Nibelungen is the founder and designer behind her eponymous avant-garde knitwear label Maude Nibelungen. Whether you are a lingerie novice or expert, you’ve probably heard of the “lingerie as outerwear” trend. It’s an easy trend to understand; with the variety of beautiful underthings available and the amount of money one can spend on them, it only seems logical to want to share these purchases with the world. Lingerie as […]
