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Disclosure: This post contains affiliate links. Various shades of blue were a trend that we all saw coming during the A/W shows, but it still surprised me how lingerie stores have seemed to overflow with gorgeous blue bras in the past two weeks or so. This lingerie trend encompasses everything from jewel tones to powder blue and all kinds of styles and patterns. The good news is that this means […]

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Disclosure: This post contains affiliate links. For a full list of our affiliate partners, please see the lower right side of the blog. Dollhouse Bettie has been on my favorite lingerie stores list for ages. I’m talking before I started the blog. I really like how they bring authentic vintage, retro pinup, and modern day lingerie all together under one roof. I imagine it’s a lot harder than it looks […]

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  Yes, it is already time for A/W 2014 sneak preview images. The lingerie industry is currently in the middle of market season (Paris and London shows were last month; the New York show happens next week), and a lot of exciting things are happening right now. Though I was a longtime fan of Spring/Summer ranges, I think I’m starting to prefer A/W lines right now. The colors and materials […]

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Disclosure: This post contains affiliate links. After a hiatus of several seasons, the Victoria’s Secret “Designer Collection” has returned. The first high-end Designer Collection debuted with much fanfare in January 2012, but since then I’ve heard very little about new collections. In fact, it was beginning to seem like VS had given up on making headway into this market. My first impression of this new collection is that it’s a […]

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A week or so ago, American Eagle’s lingerie division, Aerie, launched a new marketing campaign named “Aerie Real.” The campaign is all about Aerie’s new stance on retouching — the company says they’re no longer airbrushing or editing photos of their models (some of you may recall that Debenhams did something similar last year). I’d actually heard about the campaign through Tumblr a day or so before it launched, and […]

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