“Starting a lingerie line was always a dream of mine,” says Whitney Galitz, owner and designer of the full-cup-focused indie brand Good Night Gilda. Galitz launched her line with a full business plan, landed some great press, and ran the company while working full-time as a wardrobe stylist in Los Angeles, from 2009 until 2011 when she closed its doors. Lingerie lovers often lament the surprising and sometimes sudden shuttering […]
A great part about being a label as small as she and reverie is that we can kind of do our own thing. We can test out ideas, nix the ones that don’t work and embrace the ones that do. And by “we,” I mean “me” — I run she and reverie mostly by myself. This season, I was on a tight budget and running later than usual, so instead of creating an […]
As an intimates designer, I feel like I’ve heard every opinion about how much money we make. There are the parents of design students who wish their children would go into law instead of lingerie so they can actually support themselves. There are the people on Tumblr who talk about how indie designers must be rolling in the cash they make from their allegedly overpriced wares. There are the companies […]
Personal preference aside, American society believes breasts should look a certain way. They should be smooth, separated, perky half-spheres that ignore gravity and have no visible nipples, else people perceive them as looking vulgar, obvious, or strange. But this preference for the gravity-defying, no-nipple look hasn’t always existed. The first part of this series examined the changing ideals of breast shape in America, from the 1920s to the 1950s. The second part continues […]
Vintage-inspired lingerie is all over the market right now, from 1950s-inspired lace and tassels to high-cut 80s-style bodysuits, but the most popular bras from mainstream manufacturers in the US disregard the silhouettes of the past and create just one shape: globular. Personal preference aside, American society tells us breasts should look a certain way. A quick glance online through the lingerie section of a department store or clothing retailer’s bra section online like […]
