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Disclosure: The Lingerie Addict editorial team purchased this item for the purposes of this review. All opinions are my own. DTC lingerie brand Lively came onto the market in 2016 with athleisure-inspired basics, quickly gaining notoriety for their no-frills bra and panty sets advertised on social media. Today, they still embrace the same pared-down Millennial-friendly aesthetic, but they’re no longer a start-up. Wacoal purchased the brand for $85 million in […]

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Disclosure: This bra was purchased by TLA for the purposes of review. All opinions are my own. In early 2021, the legendary luxury lingerie line Agent Provocateur announced they were expanding into basics with a collection called “All Hours.” This group of nude and neutral lingerie would feature expanded sizing and everyday styles that could go from day to night with ease. (Of course, TLA had some thoughts on this.) […]

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From the daintiest cotton bralette to the finest couture-level handmade silk bra, lingerie addicts know that dozens of bra options exist for every occasion. But of course, not everyone knows this – including the founders of ThirdLove, a bra brand claiming to give consumers a “third option” between the two singular types of bras: “sexy” and “comfortable.” If you’ve been a TLA reader for a long time, you know I […]

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Disclosure: This bra was purchased by The Lingerie Addict for the purpose of this review. All opinions are my own. Cuup is a direct-to-consumer bra start-up making unlined bras up to an H cup (or UK FF). Their collection is based around three standard bra styles: one eponymous “Balconette,” two plunges (the “Plunge” in mesh and the “Triangle” in microfiber), and two demi cups (the “Scoop” in microfiber and the […]

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Disclosure: These items were purchased for me by The Lingerie Addict to review. All opinions are my own. Direct-to-Consumer (DTC) lingerie startups abound these days. But are any of them actually disrupting the underwear industry? Today, I’m reviewing three brands claiming to do things differently: Seamless underwear by EBY, super soft modal knickers from MeUndies, and colorful briefs made from recycled fibers by Parade. Will one of these brands become […]

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