As a lingerie copywriter, I’m always especially conscious of how trends are marketed. Marketing is more than a set of pretty photos; it’s also about wording product descriptions and marketing materials in ways that will appeal to your target customer. So, for obvious reasons, I’m always interested in seeing how new trends are marketed to both the plus size and core size market. Today I wanted to talk about the […]
This year I had the opportunity to visit the design and production studio of Andrés Intimates, a brand that has been creating lingerie locally here in San Francisco since 1978. This is a brand with a rich history, and it’s heartening to see another space where truly local manufacturing is still succeeding. While touring the studio, I met the design team, flipped through color story and fabric books, and got a […]
What do you get when you merge the talents of two bridal designers who are used to making big-day dreams come true? You get Lovedeluxe, a magical and romantic lingerie line that celebrates moments big and small. Wendy Harman, a wedding dress designer, and Natasha Hutchison, a bridal accessories designer, have come together to create a small capsule collection of intimates where luxe materials and fine finishing techniques really shine. […]
The lingerie industry can be hard to analyze in an objective way because so few brands and boutiques publish their statistics. Today I’m going to be relying on two boutiques that graciously have: A Sophisticated Pair and Bluestockings Boutique. Erica has actually just started to publish her series on her statistics over at A Sophisticated Pair this past week, so go here to see the updated numbers. For this article, […]
Whew, it’s been a long, challenging journey to get to here! After finally breaking free from the corporate fashion world and starting my own business a year ago, I’m finally on a path that excites and inspires me! It wasn’t easy. There were sleepless nights, multiple sacrifices, and tons of hard work, but this November marks the first anniversary of WonderLust Lingerie. I’m reflecting back on my journey to reevaluate what […]
