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18 Lingerie Brands I Want to Try in 2018

Carine Gilson, luxury couture silk and lace lingerie

Carine Gilson, a perennial favorite

This may surprise you, but I don’t buy a lot of lingerie anymore. At least, I don’t buy as much as I used to when I first started blogging.



Like most people, I have my tried-and-true favorites I buy again and again (such as the Natori Feathers). And also like most people, I’m reluctant to try a new brand if I can’t be confident of the fit and quality. There’s nothing worse than receiving a set you’ve been excited about, only to realize the size chart was less-than-accurate…or that the color you saw on screen isn’t actually the color of the item.

It’s also true I’m trying to be a more conscientious consumer, to do less impulse shopping and more purchasing from brands whose tastes and ethics align with my own. I’m aware that’s a privileged position; I’m at a point in my life where I can consider those other factors (not to mention wearing a size that affords me a range of options). That said, it’s important to me, as I’m learning more about the industry, to support those lingerie brands doing unique, interesting, or creatively challenging pieces.

Lately I’ve noticed an interesting dichotomy where people lament that there’s nothing new or exciting in stores, then simultaneously proclaim no item of lingerie should ever cost more than $30 or. And, well…unique design, beautiful details and quality construction all cost money. If I want to see more of those qualities (and I do, for a variety of reasons), then that means supporting the companies going against the overwhelming tide of fast fashion and copycat design.

I don’t know if I’ll get to try all 18 of these lingerie brands this year (I’ve already purchased from one – Toru & Naoko), but this is my ideal lingerie wishlist for 2018. If I happen to stumble upon a winning lottery ticket or a pot of money at the end of a rainbow somewhere, here is what I would like to spend it on, in no particular order.


Cora
Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.

5 Comments on this post

  1. Jagna says:

    love this type of articles!

  2. Vanessa says:

    I’ve purchased from two as well, Kayleigh Peddie and Toru & Naoko. I love everything KP and will continue to keep purchasing. Her panties fit perfectly. They are my favorite daily knickers. T&N, I purchased them when they were first starting out and had fit issues. It looks as if there construction/ sizing got better over time so I’d love to try them again. I was although accused by the designer of making fit issue accusations because of other lingerie bloggers reviews. Maybe we all got a batch of knickers that finished on the smaller end.

  3. Mandi says:

    I’ve only purchased from two of these so far (Kayleigh Peddie and Toru & Naoko, ironically, the two currently on hiatus) but I have another tab open with a swimsuit from Silent Arrow that I’m having a very hard time not buying…

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