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Mimi Holliday 'Peacock' Shoulder Bra & Comfort Knicker Review

Disclosure: this lingerie was sent to be as a gift by Mimi Holliday. All opinions are my own.

Mimi Holliday was one of the first brands I discovered when I first got into lingerie. I still remember it as my first personal ‘luxury’ purchase: I was perusing the Christmas sales, looking to spend a gift card. I still distinctly remember the set that I purchased: silk chiffon, delicate lace, and Swarovski crystal detailing: to teenage me, Mimi Holliday's designs seemed the height of lingerie sophistication.

Mimi Holliday 'Peacock' shoulder bra

Mimi Holliday 'Peacock' shoulder bra

As time has gone on and I’ve fallen deeper into the rabbit hole in the lingerie world, Mimi Holliday’s designs tended to fall off my radar. As I became more familiar with the more experimental and luxurious designers on the lingerie scene, Mimi’s appeal faded: I still considered its designs pretty, but I just didn't have the same excitement as before. I no longer consider this a luxury brand, but rather middle of the market.

'Opium' V bra and thong by Mimi Holliday

'Opium' V bra and thong by Mimi Holliday

Although the initial excitement about the brand has lessened over the years, their pieces have remained a staple of my lingerie wardrobe. Its ‘comfort’ style bras are one of my personal bra holy grails: they are the comfiest styles I own and I know that I can rely on their quality and durability. That said, the brand's recent collections have piqued my interest. Alongside the expected Mimi flirty eyelash laces, polkadots, and bows, there’s been a move to some of my favourite Damaris silhouettes: cutouts, cage briefs, and V bra wires to name a few. ‘Opium’ in particular is on my wishlist. There’s something about the sophisticated minimalism of that sheer mesh and the naughtiness of the button-up knicker that I just adore.

When a brand representative got in touch to offer me a lingerie gift, I wasn’t about to turn them down. I receive an awful lot of lingerie to review that, whilst I enjoy the experience of discovering the brands’ products for in person, rarely actually gets any use afterwards. In this instance I knew that these pieces would go on to see regular use, and I wasn’t disappointed.

Mimi Holliday 'Peacock' shoulder bra and classic knicker. Photo by A. Lindseth

Mimi Holliday 'Peacock' shoulder bra and classic knicker. Photo by A. Lindseth

I was sent the ‘Peacock’ shoulder bra and classic style briefs in my usual sizes of 30DD and medium (I normally wear a 30D in other brands but tend to find Mimi Holliday cups a little shallow so usually size up, whereas with knickers I tend to wear a UK 10/12). The knickers are sold out, but the bra (now £26, down from £56) as well as a few other shapes are still available in the Mimi Holliday outlet. This bra shape is typically available in sizes 28C-30G, 32B-36D. Knickers are available in XS-L. Be warned though: certain sizes, particularly in bras, have a tendency to sell out quickly. Certain limited edition styles tend to have smaller size ranges, but many styles also have full bust options.

Mimi Holliday Peacock shoulder bra detail. Photo by K Laskowska

Mimi Holliday Peacock shoulder bra detail. Photo by K Laskowska

The ‘Peacock’ set uses a beautifully delicate abstract eyelash lace and teal silk satin. The bra is constructed with a darted cup finished with an overlock stitch with a small triangular insert of satin at the centre front of the cup. The bra cradle is constructed in silk satin lined with a non-stretch nylon, with the bra wing comprised of a colour-matched powernet. Garment edges are finished with a soft, plush elastic. The bra closes with a single row of hooks and eyes at the centre back. Bra straps have a satin finish and use gold-toned components. The knickers are made of a single layer of silk satin, with a pretty ‘X’ crossover of appliquéd lace trims. The elastic used is soft and plush and the gusset is lined with a colour-matched cotton jersey. Both pieces are made in China, as I'd expect a wired bra in this price bracket to be.

Mimi Holliday 'Peacock' shoulder bra and classic knicker. Photo by A. Lindseth

Mimi Holliday 'Peacock' shoulder bra and classic knicker. Photo by A. Lindseth

Both pieces are extremely comfortable and fit well, as I’d expect from this brand. The bra underband is comfortably firm on the last hook and the wires comfortably follow my breast root and tack at the centre front. The knickers sit flush without cutting in anywhere. It’s worth noting that the high bra apex is very visible in lower cut tops: I find this a positive as I think it’s a very pretty effect to have the eyelash edges showing. The bra cut also gives a much more ‘natural’ shape: although there is lift, it doesn’t give the rounded finish that you’d find in padded or more structured bra cups. Personally, this is my favourite style of bra. The lack of structure is very comfortable and I tend to forget I’m wearing it.

Mimi Holliday Peacock knicker lace insert detail. Photo by K Laskowska

Mimi Holliday Peacock knicker lace insert detail. Photo by K Laskowska

Both of these pieces have been getting a lot of wear, to which they’ve held up fantastically. Although I’m loathe to admit it even happened, they went through a washing machine cycle completely unscathed. The construction on both pieces is solid and reliable: raw edges are neatly overlocked, including the silk behind the appliqué. All stitching is neatly applied and I haven’t been able to find any flaws.

As I’d expect with Mimi Holliday, the ‘Peacock’ set is wonderfully comfortable and of an excellent quality. This is a brand I routinely recommend to friends and family: their price point is accessible to most, there’s a range of garment shapes to suit different body types, and their designs are pretty enough to make you feel that extra bit more special in your everyday wear. It’s a brand I know I’ll continue to buy regardless of future changes in lingerie tastes as they produce perfect staples for my personal wardrobe.

Readers: Have you ever tried Mimi Holliday? What is your favourite of their styles?

Karolina Laskowska

Lingerie designer. Spends most of her time sewing bras and getting excited by chantilly lace.

5 Comments on this post

  1. Trish says:

    I love Mimi Holliday but the comfort style seems to run big on me and the balconette runs small on me. I usually stick to the padded plunge styles.

  2. wendybien says:

    I think their styles are so pretty. Unfortunately even their full bust ranges are still cut quite shallow and never fit me, so I’ve tried many on in boutiques but never bought any.
    A technical question that has been intriguing me for years now: I understand what makes a wired bra comfortable to me (right size, good materials, no rough edges or unfinished bits, wires that aren’t too soft or rigid, seams, material and coverage work together so that the breast feels weightless within the cup, bla bla bla) but I am confused about what makes brands label this particular kind of bra, with the Rudy Gernreich-ish vertical seam, a “comfort bra.” Is there anything about the design that actually makes this more comfortable? Or are they just banking on the fact that customers will see the absence of padding and just 1 cup seam and thing less structure = more comfort? At my size (32F) structure is often really comfortable, but maybe it is uncomfortable to people in other size ranges?

  3. Kiri says:

    I love this set, I actually have two of the bras as they’re the most comfortable thing I own, and I love the look of the lace peeking out from under a top.

    They’ve done a beautiful stormy grey version for AW15 which I will be buying as soon as my local lingerie boutique has it in stock. Also possibly the Oleander set which is simply stunning.

  4. Ashley says:

    They’ve cut their size availability drastically in the past few seasons. Currently there is only one single bra available in my size 30C/28D. Sad, since they were one of the few that made nice bras in this size.

    • lia says:

      I’ve noticed the trend as well and it’s sad. I know there was some backlash in the community at their decrease in available sizing, but money is what really matters for that. I’m lucky in that they still make several of my size, 28E/30DD. Unfortunately, not many places carry their 28/30 bands either. And if I consider buying them from Damaris themselves, it’s $30 shipping to the US! I’ve never run into lingerie shipping that expensive and everything I buy is overseas. I actually bought the Peacock knickers but never managed to find the bra in my size without exorbitant shipping!

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