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The Victoria's Secret Designer Collection: Luxury Lingerie at Your Local Mall?

Is Victoria's Secret feeling the pressure from luxury lingerie boutiques? The national retailer known for deals like 3/$30 panties is expanding into the world of luxury lingerie with their new Victoria's Secret Designer Collection.

With knickers starting at $38, bras at $98, and teddies at $168 (along with a sheer lace corset that retails for $298), Victoria's Secret is positioning itself as your high-end lingerie alternative just in time for Valentine's Day. The lace overlays and ruffles have a somewhat more European vibe, but the shape and silhouette is still 100% Victoria's Secret.

What do you think of this new range? Any plans to try it out or should Victoria's Secret stick to what it knows?


Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.