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why do lingerie brands

“Starting a lingerie line was always a dream of mine,” says Whitney Galitz, owner and designer of the full-cup-focused indie brand Good Night Gilda. Galitz launched her line with a full business plan, landed some great press, and ran the company while working full-time as a wardrobe stylist in Los Angeles, from 2009 until 2011 when she closed its doors. Lingerie lovers often lament the surprising and sometimes sudden shuttering […]

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After a bit of a slow-down, 2015 was a great year for lingerie blogs. Sometimes, it feels like this little blog niche is just barely hanging on, especially when compared to the larger (and more well-known) worlds of fashion and beauty blogging. As a group, intimate apparel focused bloggers are a rare sort. There are usually only a few dozen of us active at any one time, and while we’re […]

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Today’s guest post is by longtime TLA reader C.L. Bigelow, a sculptor who works in mixed media. Her materials of choice are primarily cast-off materials and what is considered detritus. She calls her approach “making one new whole from many disparate parts.” You can see her work at clbigelow-studios.com. Today’s lingerie marketers are getting smarter about including models with a wider range of body sizes, genders, sexual orientations, skin colors, […]

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The 10 Most Popular Lingerie Lookbooks of 2015

As you’ve probably noticed, featuring beautiful lingerie imagery is part and parcel of what The Lingerie Addict is about. A good lookbook tells the story of the brand, and shares everything from their aesthetic to their target customer.  Over the past year, our Features Editor has selected dozens of lookbooks to show on TLA, but according to Google Analytics, these ten were your favorites. 10. Ysé Lingerie – This French […]

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It’s about time to wind things down for the year at The Lingerie Addict, but before we clear out for the holiday season, there are still a couple of annual lingerie addict traditions left to observe. Though I’m perhaps a little biased, I think this year has been one of TLA’s best ever for editorial content. The folks that write for TLA — regular columnists and guest posters alike — […]

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