To be totally honest, I’m not quite sure where to begin with this year’s second lingerie trend report. I’ve been sitting on these notes for months, trying to unravel my thoughts and decide what to say… or, to be more specific, how to say it. As TLA has already covered several times this year, the lingerie industry is undergoing some tremendous changes, and certain tensions or issues are finally showing […]
There’s been a lot of talk on the Internet recently about bra pricing. Much of it started with this brilliant piece by Arabelle Sicardi unpacking the pricing of indie lingerie. The debates mostly broke down along two major sides. On one side were people who need bras for health or workplace reasons, asking for columnists and bloggers to discuss lowering prices on items they need. On the other were indie/luxury lingerie […]
As a lingerie copywriter, I’m always especially conscious of how trends are marketed. Marketing is more than a set of pretty photos; it’s also about wording product descriptions and marketing materials in ways that will appeal to your target customer. So, for obvious reasons, I’m always interested in seeing how new trends are marketed to both the plus size and core size market. Today I wanted to talk about the […]
The lingerie industry can be hard to analyze in an objective way because so few brands and boutiques publish their statistics. Today I’m going to be relying on two boutiques that graciously have: A Sophisticated Pair and Bluestockings Boutique. Erica has actually just started to publish her series on her statistics over at A Sophisticated Pair this past week, so go here to see the updated numbers. For this article, […]
Editor’s Note: Today’s guest post is by Datura Divine, and is a response piece to an article we published last year on lingerie and pornography. In a private conversation on social media, Datura spoke of how many lingerie brands co-opt or appropriate sex worker imagery in their marketing and advertising campaigns while simultaneously shunning sex work and sex workers. I invited Datura to speak on that topic for TLA. I […]
