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lingerie market

Sculptresse, the newest addition to the Panache family, has been the hot topic on Twitter and Facebook for several months now. Designed to compete with brands like Elomi, the Sculptresse line will provide new offerings to women in the D-J and 36-46 band category of the market. The offerings in this segment of the market are pretty slim, so I was excited to see another company coming out with new […]

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Being immersed in the lingerie world, I often come across radical products that seem outlandish and unbelievable to the average consumer. While my coworkers and I pause to share a laugh and move on, I can’t help but wonder who comes up with this stuff — and who really buys it? We designers are constantly encouraged to think outside the box and reach far into the depths of our creative […]

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About a year ago, the most famous lingerie brand in the world — Victoria’s Secret — launched a brand-new, high-end Designer Collection. With prices of up to $300US for a sheer lace merrywidow, The Victoria’s Secret Designer Collection was meant to be an answer to the market’s renewed demand for luxury lingerie. And in fact Victoria’s Secret booted out all the luxury lingerie designers they’d been carrying up to that […]

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Disclosure: This post contains affiliate links. Disclaimer: The Julie France lingerie in this review was provided by Julie France. All opinions are my own. Well here I am, wearing my writing shapewear in my Brooklyn apartment, ready to share my thoughts about tummy compression. I am somewhat new to the wondrous world of shapewear, having always been too lazy to bother with what had seemed to me a fussy bunch […]

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A few nights ago I found myself having a distinct sense of deja vu as I tried to explain bra sizing to my mother over the phone. My mother had asked a question about the full busted market, and about halfway through my explanation she burst in with the dreaded question: “But doesn’t it just mean that you’re fat if you’re full busted?” And there’s the rub if you’re full […]

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