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lingerie market

Once upon a time, Frederick’s of Hollywood was the biggest name in American lingerie. Founded by Frederick Mellinger in 1947 (who, among other things, is credited with inventing the push-up bra, padded bra, and padded girdle), Frederick’s brought scandalously sexy lingerie to the homes of millions of people across America.

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One of my first lingerie shopping experiences was at Kaori’s Closet Tokyo in NYC. A sweet little boutique on Houston, Kaori’s Closet offered fancifully-decorated Japanese lingerie, otherwise unavailable in the US, and pretty loungewear from international indie lines. With bras covered in engineered floral embroidery, 3D lace appliques, textured elastics, and perfectly-placed rhinestones, the shop was overtly girly and definitely over the top.

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Today’s guest post is by Sweets of Sweet Nothings NYC. Sweets has been blogging about bras, baking and body image for the last five years. She lives in NYC, works at a law firm, and would like one day to solve an English country house weekend murder mystery. Do not ask her about her cats; she will show you too many pictures. Over the last few years I’ve made a […]

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Luxxie Boston isn’t a brand I’ve heard of before, but I’m already quite in love. The initial collection is small, consisting exclusively of silk gowns, chemises and robes that could easily double as outerwear. However, I believe there’s something to be said for focus. In an era where every brand tries to do a little of everything, I admire a company for picking a niche and sticking with it. Luxxie Boston’s silk lingerie feels like that for me.

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Without invoking any comparisons, age truly seems like one of the last taboos of the lingerie industry. Words like “aspirational” get thrown around with careless abandon, and one of the unstated (but wretchedly obvious) components of that aspiration is to be endlessly 22. Maybe 26. If you’re feeling daring. A week ago, while in New York for lingerie market, I discovered my second gray hair. At least, it’s the second […]

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