There’s been a lot of talk on the Internet recently about bra pricing. Much of it started with this brilliant piece by Arabelle Sicardi unpacking the pricing of indie lingerie. The debates mostly broke down along two major sides. On one side were people who need bras for health or workplace reasons, asking for columnists and bloggers to discuss lowering prices on items they need. On the other were indie/luxury lingerie […]
Please note some of these images may be NSFW. Too often floral lingerie gets a bad rap. It can skew rather fussy and precious, leaving those of us that want a bit more drama in our lingerie feeling uninspired. In a dynamic interplay of art and fashion, StephieAnn Design is creating florals that are unlike anything in the industry. Romantic English garden motifs are abstracted and transformed into silks that […]
As a lingerie copywriter, I’m always especially conscious of how trends are marketed. Marketing is more than a set of pretty photos; it’s also about wording product descriptions and marketing materials in ways that will appeal to your target customer. So, for obvious reasons, I’m always interested in seeing how new trends are marketed to both the plus size and core size market. Today I wanted to talk about the […]
This year I had the opportunity to visit the design and production studio of Andrés Intimates, a brand that has been creating lingerie locally here in San Francisco since 1978. This is a brand with a rich history, and it’s heartening to see another space where truly local manufacturing is still succeeding. While touring the studio, I met the design team, flipped through color story and fabric books, and got a […]
While I’ve always been a fan of wearing camisoles (and their distant cousin, ribbed tanks) during the summer months, this is the first year I’ve begun ardently repurposing my silk and lace camis into winter layering pieces. Silk is the ultimate luxury fiber, and there’s something incredibly sensual about having it directly against the skin. Synthetic satins (which are sometimes confusingly called “silk satins”) just aren’t the same. Real silk […]
