Disclosure: This article is sponsored by Eucalan Lingerie wash is the sort of product most people don’t understand the point of. “What’s wrong with regular laundry detergent?” is a typical question. “Why is lingerie wash so expensive?” is often next. But lingerie is unique in the world of fashion, and in the same way a leather handbag or a pair of pearl earrings would require special treatment, so too does […]
The subject of pricing is perhaps one of the most emotionally fraught topics in the lingerie world. Consumers are often convinced they’re paying too much for lingerie, while brands and retailers frequently believe their margins are too small. Furthermore, it is true that margins in the lingerie industry are among the narrowest in the fashion world; an absence of automation combined with specialty fabrics and hire R & D costs all mean that lingerie is incredibly expensive to produce…far more than a t-shirt or a pair of jeans.
I spend the rest of my life talking about marketing from a company perspective, so it seems only fitting that today I find myself writing a piece on marketing as an actual bra consumer. As the full bust bra market grows, more and more companies are bringing out new options that claim to be the result of constant innovation, superior materials and construction that will change how we full bust […]