The visual story of lingerie is everything, and a brand’s lookbook is one of the single most effective ways of transmitting that story. From a lookbook, you can learn if a brand is contemporary or traditional, luxury or inexpensive, French-inspired or American-influenced. A good lookbook conveys a brand’s identity, and it’s no exaggeration to say it can make or break a label.
As we enter the last few days of 2016, it’s time to take a look back at our favorite brands, lookbooks and blog posts of the year. These year-end roundups are among my favorite articles to put together. I spend so much time planning for the next post or project, that I don’t always get to look back and treasure an especially good article or photoshoot or brand campaign. Some […]
The subject of pricing is perhaps one of the most emotionally fraught topics in the lingerie world. Consumers are often convinced they’re paying too much for lingerie, while brands and retailers frequently believe their margins are too small. Furthermore, it is true that margins in the lingerie industry are among the narrowest in the fashion world; an absence of automation combined with specialty fabrics and hire R & D costs all mean that lingerie is incredibly expensive to produce…far more than a t-shirt or a pair of jeans.
Is there anyone more iconic in the lingerie world than Bettie Page? The “Queen of Pinups” has been an influence on American culture for generations, inspiring trends in beauty, fashion, and art. It’s hard to imagine a world without her; nearly everyday, I run across a Bettie Page reference of one kind or another.
Every once in awhile, and I do mean very rarely, I run across a collection that I wish I could keep secret. I feel so spellbound, so mesmerized, that trying to commit my sentiments to paper (or Wordpress) seems almost sacrilegious. There’s a power in secrets, in things hidden from sight and known only to a select few. In an era when most brands are clamoring for attention, Between the Sheets has gone in quite the opposite direction, releasing a new collection that’s elusive, mysterious, and utterly sublime.
