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Today’s guest article is by Sam Conover, a bra fitter, blogger and instagrammer from Secrets from Your Sister, a bra fitting boutique in Toronto, Canada. I have worked as a fitter at Secrets for Your Sister for over ten years and consider myself a bra fitting advocate. I strongly believe that a well-fitted bra can be beneficial to comfort, physical health, and even emotional health. I also consider myself an […]

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In 2012, The Lingerie Addict became a Body Snark Free Zone. Lots of other websites have followed: in fact, most lingerie blogs proudly display Cora’s anti-body-snark free graphic and frequently declare that all bodies are good bodies. So why am I so depressed about the the body positive movement and lingerie blogging? I don’t talk a lot about myself in these columns, but today I want to start with the […]

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All photos courtesy of Lane Bryant. You’re likely seen it by now, but in case you haven’t, Lane Bryant’s #ImNoAngel ad campaign has been flooding the news wires this week. A variety of media outlets remarked on the similarity of this campaign to Victoria’s Secret’s “Perfect Body” ad from several months ago – an ad that featured a line up of tall, thin, mostly White women in The Body bra. […]

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Fashion! Style! Lingerie! Sure, it sounds all glamorous and exciting — but, like anything else, working in the lingerie industry comes with a barrage of drawbacks and disadvantages which, at times, push many a die hard lingerista to the edge of reason. And I have to admit – I’ve been there myself. Many times! This industry can be stressful, lonely and frustrating. However, it can also be rewarding, satisfying, and […]

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Think back to the last lingerie commercial you saw on TV… okay, can you picture it? Now take a minute and watch these. The first ad is the latest TV spot from Addition Elle for Spring 2015 and the second is a similar ad from Lane Bryant in 2010 (Note: the second ad has since been taken down). Both star Ashley Graham, a superstar of the lingerie world. What else […]

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