Enter Your Email For Your FREE Lingerie Guide!

Tla modal form img test

Ready to shop for lingerie but not sure where to start? We've done the research for you! Get your free mini-guide to all the lingerie brands you should know, featuring options for small busts, full busts, plus sizes, mastectomy, maternity, and more!

We promise to never send you spam. Unsubscribe at any time.

Introducing In Intimate Detail, The Only Lingerie Guide You'll Ever Need!

In Intimate Detail shares everything I wish I'd known when I started blogging 10 years ago! It's a comprehensive, illustrated guide to all things lingerie - from history and terminology to fit guides and shopping advice for all genders, sizes, and ages.

Pre-order Your Copy Today!

In Intimate Detail: How to Choose, Wear, and Love Lingerie is now available for pre-order! Click here!

Everything We Know About Savage X Fenty, Rihanna’s New Lingerie Line (And Why You Can’t Compare It to Fenty Beauty)

One of the most fascinating things about covering the lingerie industry is noticing which topics are popular in mainstream fashion press (like newspapers and magazines) versus lingerie-focused press (like blogs and trade journals), and vice versa. It’s an interesting phenomenon, and it’s perhaps no more evident than in who’s covering Rihanna’s new lingerie line…and who isn’t.

We’ve been tweeting updates on the Rihanna lingerie story since April 17th or so (and Patreon subscribers had access to an exclusive blog post on the topic last month), but lately we’ve had a flurry of new information. Though I don’t know the exact release date for the line yet, I’m anticipating we’ll see something before Memorial Day (Update! We’ve got a release date: May 11th). Here’s what we know so far:



TechStyle, the startup behind Fabletics and ShoeDazzle, is producing Rihanna’s line.

Rihanna’s partnering company is significant in a couple of ways. First, TechStyle has their own distribution channels – both online and through their own-brand stores – which means Rihanna doesn’t have to rely on the traditional retail model (market, tradeshows, boutiques, etc.).TechStyle has a history of celeb collaborations (Kate Hudson is the face of Fabletics while Kim Kardashian was the celeb for ShoeDazzle), and Rihanna’s name recognition will pull people to the site and the shop.

However, the collaboration with Rihanna will also be TechStyle’s first intimates collection (someone mentioned on Twitter that the company has made sports bras, but sports bras do not make a brand an intimate apparel company). It’s interesting to me that Rihanna would partner with a company that has not released an intimates collection to date. It’s also interesting to me that Rihanna would focus on bras instead of what seem to be easier wins of loungewear and lingerie-as-outerwear apparel (as several people have mentioned, Rihanna isn’t exactly known for wearing bras). Which brings us to the next point:

The size range for the debut collection appears to be 32-44 bands, A-DD cups, and XS-3X knickers

Partnering with a company that has no prior history of producing a bra line has repercussions for the size range as well. In this case, the maximum cup size is DD, which is the absolute outer edge of what could be considered “core sizing.” As we’ve talked about a few times on The Lingerie Addict, that DD/E cup mark is a size break, where the pattern and construction of the bra needs to change. And it’s no easy task; a new size range can literally take years to produce. Even if TechStyle is going the private label route, it would still take to time research and contract with those companies, who would then still need to produce a product that aligns with the rest of the range.

As it stands, despite what some may say, this is an impressive size range for a debut collection. The fact that it’s not every size is more reflective of certain limitations in intimate apparel that affect every brand rather than a lack of effort or caring, I imagine. I would not be surprised if larger cup sizes are currently in the works, and I also won’t be surprised if the initial bra collection is most bralettes and contour cup (i.e. t-shirt) bras.

Making bras is not like making foundation.

One comment I’m seeing regularly is that if Rihanna’s makeup line could be so inclusive (40 foundation shades, and I own one – it’s amazing), then why couldn’t her lingerie line? While on the surface that may seem like a reasonable comparison, it ignores the rather significant point that making bras is nothing like making foundation. Literally the only thing connecting Fenty Beauty to Savage x Fenty is Rihanna. She’s using two different companies with two different infrastructures for products in two different categories.

Furthermore, it’s worth noting that Fenty Beauty is produced by Kendo (the same company that makes Kat Von D makeup and Marc Jacobs Beauty, among other lines) and that company is owned by LMVH…which also owns Sephora, Benefit, and Makeup Forever (not to mention a number of other luxury brands). In other words, the infrastructure was already in place for Rihanna to make an astoundingly expansive and well-developed debut for Fenty Beauty…in a way that’s not necessarily the case for her lingerie line.

Final Thoughts…for Now

Rihanna for CR Fashion Book

Though I’m not usually excited about celeb-designed lingerie collections, I want to see what happens with this one. Rihanna is an avant-garde fashion icon, and I would love for her lingerie line to reflect that (though I now suspect she may be leaning more in the direction of everyday essentials à la Fenty Beauty).

Whatever the final product looks like, I am excited to see so many people interested in and talking about lingerie. Intimate apparel often seems like the outcast of the fashion industry; something everybody uses but no one wants to discuss. And if Savage x Fenty changes that paradigm? Well, that’s a definite win for me.

Do you have any thoughts on Rihanna’s new lingerie collection? Please share!


Article Tags : , ,
Cora
Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.

3 Comments on this post

  1. Ca says:

    Everything Rihanna touches turns into gold.

    But I honestly wish these mega millionaire celebrities could invest in talented young designers instead of feeling the need to do their own line. Kanye, Rihanna, Kim, etc…

  2. Tomii says:

    This is an excellent write up and definitely hits on a lot of points I’ve been saying amongst my friends. I’m interested to see the styles and colors of her line however I don’t know if it’s a product line I will push to my customers right away. I like you suspect it will be a line for everyday wear and practicality as that seems to be the theme with the company who is producing her line. With that I am a stickler for support, comfort, and functionality and I don’t know if a first time lingere line can do that in such a wide range. Either way, I do look forward to it, and will order a couple just to see how they fare. Thank you for this article.

  3. […] a lack of effort. “[M]aking bras is nothing like making foundation,” she said in a blog post about the line. “Literally the only thing connecting Fenty Beauty to Savage x Fenty is Rihanna. She’s […]

Leave a Reply

Your email address will not be published. Required fields are marked *