Where and How to Shop for Cheap Bras (That Are Still Decent Quality)
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Where and How to Shop for Cheap Bras (That Are Still Decent Quality)



Let's talk about cheap bras.

Bra pricing is a sensitive subject - on both sides. Brands, factories, and designers (the production end) as well as customers, buyers, and retailers (the consumer end) all have strong feelings. And all those feelings are valid.

It doesn't help that there's so much stigma attached to bra pricing (and poverty and affordability in general) that conversations about bra prices are often read as classism or a moral judgment on who "deserves" bras.

At the same time, the average person's idea of what it takes to design and manufacture a bra is often misguided. There's so little real and accessible information about the lingerie industry, that it's easy for misinformation to take hold and become passed down as fact.



In this article, I'm going to talk about where Lingerie Addict readers can find inexpensive bras, but I'm also going to break down some of the myths around bra sizing and production.

However, because this is a delicate subject, I want to start by laying down two ground rules.

  1. We are giving people the benefit of the doubt that they are buying the best quality they can afford, and that no amount of cutting out lattes or searching couch cushions will fundamentally change their situation. In other words, we are starting with the assumption that people know their own situation better than we do.
  2. On the other side, we are also assuming that, when a bra costs $50 or $60 or $70, there may be a good reason for it. Discussing how things are made and why their costs may be higher than what you can afford is not passing judgment; it's shedding light on a hidden part of the lingerie industry.

Bra Sizing and Size Breaks

I want to start with some essential terminology first so we're speaking from the same place about the same concepts.

The first thing to know is that there is a difference between plus size bras and full bust bras. "Plus size" refers to the band size, and starts around the 38 or 40 mark. "Full bust" refers to cup size and starts around the DD or E cup mark. These two areas are what's known as a "size break" in intimate apparel.

Creme Bralee

A size break is the point where a company changes their pattern to accommodate the next cluster of sizes in a given range. Many of us are familiar with the concept of size breaks when it comes to petite and tall sizing. Someone who is over 5'9" or under 5'3" needs to have their clothes cut to a different set of proportions.

But it's not just proportions and patterns that change when it comes to lingerie; it's also the materials used in the garment itself. Bras for heavier busts, for example, require different wire shapes, strapping widths, and stronger fabrics. That's a important difference between scaling up something like a t-shirt vs. a bra. The fundamental components change significantly, and that affects cost.

Patterns and Factories

Every company that wants to make more than a handful of sizes negotiates with size breaks, because just as brands specialize in certain size ranges, so do factories.

In some ways, a bra company extending their size range has more in common with starting a whole new brand. You're creating new patterns, sourcing new fabrics, and contracting with new factories...essentially, all the same work you did getting started in the first place.

Most brand owners aren't going to have the money, or capital, to launch the equivalent of three brands (plus size, full bust, and core size) at the same time. Even if the ultimate goal is to eventually have a full size range, a brand needs to choose somewhere to start.


More than that, even in the rare cases where a company has access to an unlimited supply of funds, it takes time to create new sizes. Fast fashion has accustomed people to unreasonable turnaround times. Furthemore, spandex, the fashion industry's best friend when it comes to fudging a decent fit, can't be used as broadly for making bras...especially bras in those higher size ranges.

New patterns, especially for a bra company focused on fit, can take up to 4 years to perfect (unless a company chooses to copy someone else's patterns to save time...a controversial issue). That's years of research and development before a bra is even available to sell. And all your designers and pattern makers and fit models still need to be paid in the meantime.

Rougette by Tutti Rouge

Even after your pattern is perfected, many brands still have to make their products in a factory. And finding a factory can be difficult. As I've mentioned on Twitter, there are lots of brands, but comparatively few factories. That means factories can bargain hard for what they will and won't do...especially with smaller (read: the vast majority) of lingerie brands.

I've seen brands go out of business because their factories simply never got around to making their garments. I've also heard of factories "ghosting" on smaller brands for months at a time while working on larger, more lucrative orders for other companies. And sometimes, a factory just shuts down, which will muck up even the most perfect production schedule.

Finally, it takes time to expand a company's warehousing and shipping operations if they sell direct to consumers or to build a new retail base if they're wholesale only. Put another way, just because a store bought a brands's 32-36 B-D cups doesn't mean they're going to buy their 36-44 DD-G cups.

I know of several brands that invested into expanding their sizes in response to customer demand...only to have retailers decline the new sizes. A season or two of that, and a brand may find themselves out of business - just for trying to do the right thing.

Pricing and Labor

Lingerie pricing is a tricky thing. Many people assume bras should be cheap because they don't take a lot of fabric, but fabric is not the most expensive part of making a bra. It's the labor.


All bras are handmade by highly-skilled sewists, but a brand doesn't just pay them. They also pay their designers. And their pattern graders. The pattern cutters. The packing and shipping people. The people that answer the phones. The light company. The water company. The insurance company. The landlord. Oh, and the taxes!

Many of these costs are part of overhead (i.e. not directly related to buying raw materials or putting together the finished product), and they have to be paid regardless of whether you have a good season or a bad season.

This is why a garment can't be sold "at-cost" (i.e. with no markup, just the price it took to make)...because a lot of people wouldn't get paid and companies also wouldn't have the funds to invest in new styles, fabrics, or expanded sizing.

Timpa (Image via Azaleas NYC)

The truth is making a bra is a feat of physics + engineering. To take a roll of mesh or lace, a bit of wire, some elastic trim, a few hook-and-eye closures, and transform them into a garment capable of lifting and shaping the bust for hours at a time takes skill. It doesn't just happen.

However before you think lingerie brands are making wild profits, it's worth knowing that lingerie has some of the lowest markups of the apparel industry.

While some ready to wear brands can mark an item down by 80% and still turn a profit, lingerie exists in a different world. The materials are more expensive. The labor is more expensive. And the price ceiling for what you can typically sell a bra at is lower. In a retail environment where people think $30 for a bra is too high, it's not unusual for markdowns to be at or below wholesale cost just to make room for new (and hopefully better-selling) merchandise.

b.tempt'd by Wacoal (Image via Macy's)

As we discussed in the article Bra Pricing is a Feminist Issue, super-cheap bras rely on low labor costs. Even on the indie designer side, where prices are higher (to reflect a higher cost of living in countries like the US or UK, among other things), it's not unusual for a designer to shortchange their markups and underpay themselves because they know their items won't sell if they value their labor appropriately.

We also have to remember that part of why large companies have lower prices isn't just because they're manufacturing in places where labor is cheaper, but also because they're taking advantage of economies of scale. That is, they manufacture in such large amounts (thousands or hundreds of thousands per item), that the individual cost of each garment is significantly lower. It's the same reasoning behind why buying in bulk from a wholesale club is cheaper than buying in small quantities. You might pay more up-front, but your cost per item is much lower.

People afford what they can afford, and when everyone is being underpaid, it can be hard to feel much for the invisible people who make our clothes. But no matter what our budget is, high or low, we don't have to be a part of the problem of publicly undervaluing the skills and labor of apparel workers The problem isn't that everything should be cheaper...it's that we often don't know what a "fair price" for clothing looks like anymore.

Where to Buy Cheap Bras

After all that talk about bra pricing and fairness, you might be wondering why this article is about where to buy cheap bras. Well, TLA's mission is about making the world of lingerie more open and accessible, and that includes giving people resources on where they can afford to buy their underwear.


No matter your ethical stance, the truth is we don't live in a world where everyone is paid fairly enough or highly enough to purchase garments that are fairly made and higher-priced. But we do live in a world where folks with boobs have to wear bras or face negative consequences, and where spending an entire day's wage (or more!) on a bra simply isn't feasible.

The shopping section of this article is split into parts: where to shop for bras that are always inexpensive and where to shop for pricier bras that can be found on sale.

But first, choose 2 of the following: a low price, a good fit (inclusive of an extended size range), or a beautiful design. A low priced bra with a huge size range? Their focus isn't on pretty. An extended size range with beautiful design? That doesn't come cheap. Low price and beautiful design? Well, the price perhaps wouldn't be as low if the company extended their sizing. It's all a balancing act.

Addition Elle

Addition Elle

The below brands are stocked at many department stores, brick and mortar boutiques, and online retailers (or have their own, readily-accessible brick and mortar stores), so you should have an easy time buying from this list when you're ready.

Inexpensive Bra Brands: Things to Know
  • Cheap bras can be okay or even decent quality, but a bra will not last forever at this price range. Even though labor is the most expensive part of a bra, components do affect cost. And less expensive components (plastic fasteners, overly stretchy fabrics) aren't as durable. You may, for example, find the lace or seams to be a bit more irritating or less delicate than you'd prefer. Or you may even find missed details like loose threads or skipped stitches. While that's not the ideal, of course, it is something you may encounter more often at this price point.
Inexpensive Bra Brands List

I'm using $40-ish as the arbitrary cutoff for "inexpensive" here (which means these bras on sale will be in the $20-$25 range or less). An asterisk* means plus size (40+ bands). A carat^ means full bust (DD+ cups). Both symbols mean plus size and full bust.

Cacique by Lane Bryant

Cacique by Lane Bryant

Tips when Shopping for Cheap Bras That've Been Marked Down from a Higher Original Price
  • The big lingerie sales happen twice a year, usually around January and July, or thereabouts. That's when stores clear through their old stock to make room for new stuff.
  • Brick and mortar lingerie boutiques likely won't carry the cheaper brands listed above. A physical store focused only on lingerie needs a certain margin to be able to pay their overhead and staff. A higher-priced garment makes that easier (especially since bras are difficult to fit and frequently have a high return rate). Instead, help your local brick and mortar boutique clear out their old stock!
  • Popular styles, like bestselling basics in beige and black, will rarely be on sale. Instead, you'll usually see what are called "fashion colors" or "fashion styles" in markdowns. Think colors, prints, patterns, and embroidery - basically anything that isn't black, beige, or blush. That also means it's limited edition...once it's gone, it's gone.
  • Similarly, bestselling or popular sizes may already be sold out. The tradeoff for waiting until an item goes on sale is that you may have a more limited selection. Please don't rant at the store about your size being sold out during a sale. That's the point. They're trying to sell out.
  • Finally, sometimes a bra is on sale because the fit isn't quite right or because it fits differently from other versions of the bra. For example, you may get a pointier bust instead of a rounder bust. That doesn't mean it's a bad bra, just that it may not be an ideal bra.
Fave Brands to Buy On Sale (sale prices bring these under $40)

*The brands here are originally priced at what I think of as the bra shopping "sweet spot" - high enough that there's a noticeable difference in quality, fit and longevity, but low enough that they become very affordable on sale. For example, bras in this price range will include higher quality fabrics and uniquely designed laces, embroideries and trims. They're also brands that may focus more on fit, especially for that fuller bust or plus size customer. 

Places to Shop Online for Cheap Bras (Multi-Brand Retailers)

Finally bra forums and online lingerie groups often sell or give away bras. My own group, Lingerie Addicts, has several bras for sale right now, and bras come up for sale regularly on sites like Bratabase.

Where are your favorite places to buy cheap bras? Any tips or tricks for getting the very best bra deals?

Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.

19 Comments on this post

  1. Cora, I’ve just re-read this article and it is sooo good! It sums up a bunch of issues around the central theme very neatly and very correctly.

    Generally-speaking, I think people *do* tend to have at least a feel for what sensible and fair pricing looks like when it comes to clothing. Of course, that doesn’t mean that ‘sensible’ and ‘fair’ are always at the forefront of people’s minds when they pass a stunning storefront, with the word SALE up in bright lights above! We’ve all been guilty of it, for one reason or another.

    On bras specifically, in terms of margins, there is of course the differentiation between the underwired bra and the bralette/wire-free bra market, and again, agreeing with your point on materials vs. labour costs, the bralette revolution(!) has helped a lot of small start-ups get a foothold and indies keep themselves in the game in a market that incredibly heavily favours the multinational players.

  2. Gillian Kirby says:

    Hello! On the full bust front, you missed Debenhams’ range Gorgeous – a bra runs about £22, and some plainer styles come in two packs for about £25.

  3. Jayne Diver says:

    Fabulous article! I work in the industry and some ladies don’t understand why the cost of a bra can be so high! Thankyou for breaking it down and explaining some of the factors x

  4. Redheadfae says:

    I’m sorry, but I will staunchly disagree that Victoria’s Secret sells full cup bras. DD or DDD is as high as they go, and is where they’ll try to fit any large cup into, even if it means a terrible fit. Other than that, they do have lovely styles if you’re in core range.

    • Cora says:

      I think that’s fair. In industry terms, DD is the start of full bust sizing, which is why they’ve been listed here as a brand offering that range, but I’m going to go in soon and add another key that directs people to G+ cups, as you’re right that simply DD+ isn’t enough.

  5. Rita says:

    Thanks so much for this post……you included most of my go to places for my 38-40 HH girls…can’t believe you forgot about Zulily….I have been able to fill my drawer with bras from this shopping site…prices are so reasonable!! Keep up The great work!

  6. Hope says:

    I’m small, 34C or 36B, and for me Costco has the best solution. A t-shirt bra from Maidenform for $7.95, made of 79% Nylon/21% Elastane and so far they are holding up very well.

  7. Serena says:

    I’d also like to add one little thing in here: If you have a TJ MAXX or Ross or anywhere like that that buys and resells overstock or out-of-state items from larger stores, you will find absolutely steals! Lacy panties from department stores? $4. Bras in lovely colours? $10. Sometimes more, but *always* less than in a standard store.

  8. Jodi says:

    Marks & Spencer (they have an online store, so you can order from outside the UK. There’s a US dedicated shop (confusingly called Marks & Spencer London) which takes care of all the customs details and ships pretty quickly. My last order was 10 pair of knickers (panties) and 3 bras for around $55.

    Also, if you’re in the New York City area, Century 21 Department Stores has great deals, as long as you have the time and patience to sort through everything (a bit like Target). They do have an online store, but that also requires time and a bit of luck (lots of broken sizes, or one size).

  9. Marti says:

    Once when I was first married, I told my husband that since I was a teen (I was on my own at a very early age) I have based my financial security-or insecurity-on my lingerie drawer. Being a teen and homeless meant mostly I had NO undies.
    Thankfully, all turned out well and I have had a well stocked drawer for many decades now. ?. We laugh now when he spots a new bra or panty and says something like, “The stock market must be up”!
    Thanks for this article.

  10. Kim says:

    Very insightful article! Many of these themes are relevant to other parts of the fashion industry too. I used to buy aerie for the prices but they wear out too fast for it to be worth it. I’ve found that Nordstrom Rack and TJMaxx have good options in store as long as you have a little patience to look!

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