Tla Logo

Inclusivity matters in lingerie too!
Enter your email below to discover our Top 20 Lingerie Brands (and get a free chapter of my book!):

We promise to never send you spam. Unsubscribe at any time.

Looking for the Perfect Lingerie Guide? Signed Copies of In Intimate Detail are Now Available!

Order Your Copy Today!

Signed copies of In Intimate Detail Are Still Available! Click here to buy!

Sale Lingerie of the Week: Agent Provocateur 'Love' Bra

Disclosure: This blog post contains affiliate links.


In case you haven't heard, the semi-annual Agent Provocateur sale is currently in full swing, and, as usual, I like to take a look to see if any extraordinary deals can be found.

For lots of lingerie addicts, especially those under 35 or so, the Agent Provocateur name is synonymous with luxury lingerie. Their marketing and branding has done a marvelous of eclipsing most other players in this space (for good or ill depends on your point of view), and I regularly hear from readers around this time of year who want to share their very first AP purchase.


Yet when you're talking luxury lingerie, even the sale prices can be a little high. AP's Soiree Collection, a must-try according to our columnist Karolina, can still set you back hundreds - if not thousands - of dollars for a set, and even the "regular" line still has prices into the low three figures. But as I said, sometimes an extraordinary deal can be found, and I believe the 'Love' bra in black is one such deal.

This isn't the flashiest bra or the showiest bra, but I think that's a good thing...especially if you're new to Agent Provocateur. A classic black lace bra is what I think of as a lingerie staple, and this item is accessible enough and inobtrusive enough incorporate into your regular lingerie wardrobe (i.e. you don't have to feel obligated to save it for special occasions). At "only" $60 (roughly 68% off the original price of $190), it's a splurge that's roughly equivalent to a bra from Victoria's Secret. One thing I'd especially like to draw the attention of my smaller busted readers to is the fact that sizes start at 30B and 30C, which tends to be an underserved combination, especially for unpadded bras.


I don't know when the AP sale is ending, but I do know they remove all sale products as soon as it's over. Since the sale's been going on for a few weeks now, I imagine there isn't much time left to take advantage of this deal. The Agent Provocateur Love Bra in black maxes out at cup size 34DD and band size 36C. As always, sale items may sell out or be taken offline at any time.

Have any of you take advantage of the Agent Provocateur sale? If so, what did you pick up?

Article Tags :
Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.

Comment on this post

  1. Sarah says:

    As much as I enjoy saving money, I was a bit… annoyed? amused? to see that the Love bra was on sale again. (I don’t watch AP closely but I imagine the Love range is reduced every time they have a sale) It was included in the summer sale and featured here on TLA- for $20.

    I imagine that, like many retailers, AP is looking to cash in on pre-Valentine’s Day shoppers by luring them in with that magic word “SALE”. Savvy business… but for some reason I feel it’s also perhaps a little exploitative. Maybe it’s the whole overblown consumerist spectacle/marketing machine in the month or two before, telling people they NEED more lingerie for that one day. (And implies they’re horrible if they can’t/don’t buy their significant other something or don’t want to wear something different/special/new.) The other side of it is that big companies having not-actually-that-great sales can draw buyers away from indie designers. A purchase of $60 from an established brand like AP might win out over a “riskier” $75 item from a small brand. (Though I was pleased/sad to see that a piece from a seller on Etsy I had been eyeing for my birthday sold recently, so maybe big companies add benefit by drawing attention to all lingerie brands.)

    Overall, it upsets me that on a day where someone who had been saving up could branch out, major retailers are using it as an excuse to tell people what they should want (and that they should want at all).

Leave a Reply

Your email address will not be published.