Amoralle is a brand I adore, not simply because their collections always involve yards of silk, lace, and tulle (not to mention feathers, bows, and buttons), but because they wholeheartedly embraces the fantasy of their brand, the fantasy of luxury lingerie.
Without invoking any comparisons, age truly seems like one of the last taboos of the lingerie industry. Words like “aspirational” get thrown around with careless abandon, and one of the unstated (but wretchedly obvious) components of that aspiration is to be endlessly 22. Maybe 26. If you’re feeling daring. A week ago, while in New York for lingerie market, I discovered my second gray hair. At least, it’s the second […]
A couple of years ago, I wrote an article on black-owned lingerie brands and it became one of TLA’s most popular articles to-date. Despite what many business experts or industry authorities have to say about the importance of “neutral” or “colorblind” companies, it turns out many people want to support underrepresented or marginalized designers. This is especially when these brands respond to a need the larger intimate apparel industry has neglected for decades.
One of the things I’ve mentioned here before – and that I keep coming back to, because it’s always true – is that every shoot is a new experience. Not just because I’m working with a new photographer, but also because I’m a different person. The Cora of a few months isn’t exactly the same as the Cora of right now. And I’m finding myself wanting to push, to move forward, to dig beyond what I’ve done before and what feels safe.
I always, always, always love introducing a new brand on TLA. Even better if that brand is run by someone who’s been the invisible, behind-the-scenes innovator on so many luxury lingerie labels, from Ludique to Bordelle. One can’t help but wonder what someone that creative could do if they were in charge of their own label. For now, at least when it comes to Pia Conaghan, we don’t have to wonder anymore. Her debut collection for the eponymous brand, Studio by Pia, is both ambitious and impressive.