If you’ve been on social media at all in the last few days, you probably know the Victoria’s Secret Fashion Show took place on November 30th. While it won’t air until December 5th, the show is taped and edited several days beforehand to fully maximize the one hour of non-stop commercial airtime Victoria’s Secret receives from CBS. Though I’m actively trying to avoid spoilers (I’d like to be surprised, at […]
Since my last article on the Victoria’s Secret Fashion Show, we’ve seen quite a few updates. On October 24th, VS officially announced this year’s show would be held in Paris. On October 26th, they unveiled the 2016 Fantasy Bra, worn by Jasmine Tookes and encrusted with over 9,000 precious gems. On October 28th, they released the show’s full model lineup. Yet the big question, at least for me, is if VS will be able to overcome their abysmal ratings from 2015. At its peak, the Victoria’s Secret Fashion Show could claim over 12 million viewers. Now they’re just barely over 6.5 million, and viewership dropped more than 30% in a single year between the 2014 and 2015 shows.
Victoria’s Secret has had a tumultuous year. Slow to pivot into the bralette trend that’s been taking over intimate apparel and even slower to take advantage of the industry’s shift towards more natural styling and models, VS had been forced into the unenviable position of playing catch-up. This year, the company dropped their catalog and swim divisions and relaunched their athleisure collections, but sales have remained low, especially compared to […]
While the Victoria’s Secret Fashion Show is often seen as an hour-long commercial for America’s most famous lingerie store, the show also features work from smaller, more independent artisans. While corsets were shown prominently on the runway both this year and last year, Victoria’s Secret isn’t really known for making the kind of authentic, steel boned corsets we know and love. So when Victoria’s Secret wants to use a corset in […]
In case you’ve managed to miss the media circus surrounding the world’s most famous lingerie event, the annual Victoria’s Secret Holiday Fashion show happens tonight, November 29th, at 10 pm EST on CBS. Since I live on the West Coast, I won’t be able to live tweet the show, but I did want to show you some of my fave looks in advance of tonight’s viewing. And don’t forget to […]