A great part about being a label as small as she and reverie is that we can kind of do our own thing. We can test out ideas, nix the ones that don’t work and embrace the ones that do. And by “we,” I mean “me” — I run she and reverie mostly by myself. This season, I was on a tight budget and running later than usual, so instead of creating an […]
It goes without saying that independent designers face more challenges in the lingerie industry than the brands with massive corporations behind them. Some of these challenges will appear obvious even to people with no interest in lingerie (be that a matter of funding or public visibility). This series aims to peel back the curtains on some of the more hidden sides of the industry: this week I’m looking at why […]
I have a rather… excessively large number of drafts saved in the backend of TLA right now. Most of them are about big picture ideas or concepts that take a while to parse (because I am apparently the slowest writer in the world and it takes me a while to figure out what I actually want to say), but in between toying with phrases and doing extra research, I’m still […]
As an intimates designer, I feel like I’ve heard every opinion about how much money we make. There are the parents of design students who wish their children would go into law instead of lingerie so they can actually support themselves. There are the people on Tumblr who talk about how indie designers must be rolling in the cash they make from their allegedly overpriced wares. There are the companies […]
The internet is a wonderful thing. There’s so much information available for free (or at least cheap!) that was impossible to find before. One of the great consequences of this is the growing trend in DIY. There’s a new wave of people trying their hand at making their own clothing with an inevitable foray into lingerie. I truly think any growth of creativity and craftsmanship is a wonderful thing. However, […]
