While this is very much the season for comfy, cozy, fuzzy robes, it’s also the season for beach vacations and much-needed escapes to warmer climes. I first saw this robe at Lingerie Market back in February, and I’ve been waiting patiently until it was available for sale. Aesethetically, what I like most about Underprotection’s Anika Robe (apart from the loose, unstructured style), is its painterly abstract print. It reminds me […]
As a lingerie copywriter, I’m always especially conscious of how trends are marketed. Marketing is more than a set of pretty photos; it’s also about wording product descriptions and marketing materials in ways that will appeal to your target customer. So, for obvious reasons, I’m always interested in seeing how new trends are marketed to both the plus size and core size market. Today I wanted to talk about the […]
The lingerie industry can be hard to analyze in an objective way because so few brands and boutiques publish their statistics. Today I’m going to be relying on two boutiques that graciously have: A Sophisticated Pair and Bluestockings Boutique. Erica has actually just started to publish her series on her statistics over at A Sophisticated Pair this past week, so go here to see the updated numbers. For this article, […]
Whew, it’s been a long, challenging journey to get to here! After finally breaking free from the corporate fashion world and starting my own business a year ago, I’m finally on a path that excites and inspires me! It wasn’t easy. There were sleepless nights, multiple sacrifices, and tons of hard work, but this November marks the first anniversary of WonderLust Lingerie. I’m reflecting back on my journey to reevaluate what […]
We’ve covered plus size panties and bras several times at The Lingerie Addict, but today I wanted to cover your options if you are above the standard plus size range. Panties that come in a 6X or higher can be harder to source, making it a severely underserved market. Luckily, several companies have come to the rescue and produced panties in a wide range of sizes, some up to a […]
