As a lingerie copywriter, I’m always especially conscious of how trends are marketed. Marketing is more than a set of pretty photos; it’s also about wording product descriptions and marketing materials in ways that will appeal to your target customer. So, for obvious reasons, I’m always interested in seeing how new trends are marketed to both the plus size and core size market. Today I wanted to talk about the […]
What do you get when you merge the talents of two bridal designers who are used to making big-day dreams come true? You get Lovedeluxe, a magical and romantic lingerie line that celebrates moments big and small. Wendy Harman, a wedding dress designer, and Natasha Hutchison, a bridal accessories designer, have come together to create a small capsule collection of intimates where luxe materials and fine finishing techniques really shine. […]
Editor’s Note: Today’s guest post is by Datura Divine, and is a response piece to an article we published last year on lingerie and pornography. In a private conversation on social media, Datura spoke of how many lingerie brands co-opt or appropriate sex worker imagery in their marketing and advertising campaigns while simultaneously shunning sex work and sex workers. I invited Datura to speak on that topic for TLA. I […]
Whew, it’s been a long, challenging journey to get to here! After finally breaking free from the corporate fashion world and starting my own business a year ago, I’m finally on a path that excites and inspires me! It wasn’t easy. There were sleepless nights, multiple sacrifices, and tons of hard work, but this November marks the first anniversary of WonderLust Lingerie. I’m reflecting back on my journey to reevaluate what […]
Please note: Some of these images may be NSFW. As the lingerie-as-outerwear trend continues to grow, the distinction between lingerie and fashion is blurring. It’s an exciting time, as lingerie brands (predominantly the more risk-taking independents) are stretching their creative chops to produce directional lines that not only take their cue from fashion trends, but more often than not, set them. Fashion brands have followed suit, incorporating lingerie trends into […]
