Now that it’s August, I feel like it’s a good time to come out with our recap of Autumn/Winter 2018 lingerie trends. I saw these pieces back in February, but I’ve recently decided to start publishing our trend reports a little bit closer to when items will actually start appearing in stores. I don’t have a lot of thoughts to share about the lingerie industry or lingerie market this go […]
A feature on Ellesmere Lingerie is long overdue. I’ve admired their collections for several seasons now, but hadn’t been able to find room in the editorial calendar for an article. Well no more, because you really need to see this Canadian label. Independent lingerie brands are experiencing a kind of second renaissance, moving beyond the early days of Etsy (a platform which helped to revolutionize the lingerie industry), and finding […]
Tl;dr: Savage X Fenty might just be the “disruptive” lingerie brand we’ve been waiting for. I’ll be honest. Most celebrity lingerie lines barely register with me. For every Elle Macpherson (now Heidi Klum Intimates), there’s a Britney Spears. For every Dita Von Teese, there’s a Halle Berry. Even fashion luminaries like Naomi Campbell haven’t been able to sustain their own lingerie brands, and that’s for one simple reason: making lingerie […]
Editor’s note: This was previously the first half of this article. It’s since been split off into its own piece. While this sister article to this piece focuses exclusively on where to buy inexpensive bras, here I’m going to break down some of the myths around bra sizing and production. Bra Sizing and Size Breaks I want to start with some essential terminology first so we’re speaking from the same […]
In the past, Elomi Lingerie was always a bit of an “also ran” for the Eveden Group/Wacoal Europe. The group consists of the brands Elomi, Freya, Fantasie, and Goddess (as well as formerly Fauve, now defunct, and Huit, now sold to another company), all under the umbrella of Wacoal, one of the largest lingerie companies in the world. As a plus size brand, they were important, necessary even, to Eveden’s brand […]
