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Disclosure: This set was purchased with my own money. All opinions are my own. Amoralle has this way of creating beautifully seductive imagery. The Latvian luxury label’s lookbooks are fairytale dreams. Even their studio product photography seems otherworldly. The last time I bought from the label was nearly 4 years ago. It wasn’t an entirely positive experience, and I had to cancel an order because it hadn’t been shipped after several […]

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Let’s talk #BodyPositivity! Body positive has become the marketing catchphrase of the moment. We see no shortage of brands calling themselves “body positive” through press releases, selectively diverse model choices, and more ad campaigns than I care to count. Media outlets have also been incredibly keen to jump on this bandwagon. They celebrate repetitive, incremental shifts in acceptance and breathlessly post PR copy without giving a second thought as to […]

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Disclosure: This bra was purchased for me by The Lingerie Addict. All opinions are my own.   It feels like every lingerie line has called their products “luxury” at some point. The term is so watered down and used as a marketing technique so frequently it almost means nothing anymore. Some brands, however, are true luxury. UK-based, full-bust brand, Harlow & Fox, is one of them. Not only are these items priced at actual […]

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Every few months, some major website writes a press release disguised as an article about a lingerie start-up “disrupting” the intimate apparel industry. Whether the brand claims to revolutionize manufacturing, sizes or style, there’s always a statement about turning the lingerie industry on its head, accompanied by a boast about how the world of lingerie will never be the same. But overall, the world of lingerie is the same. Most […]

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Disclosure: This lingerie was purchased with my own money. All opinions are my own. It seems to be a milestone in most lingerie designer’s lives: counterfeit versions of their designs appearing on websites like AliExpress and eBay. I first noticed these at the start of my design career. My strappy harnesses and frame bras appeared on these websites with alarming frequency. Whilst one could argue these were generic designs in […]

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