In the past, Elomi Lingerie was always a bit of an “also ran” for the Eveden Group/Wacoal Europe. The group consists of the brands Elomi, Freya, Fantasie, and Goddess (as well as formerly Fauve, now defunct, and Huit, now sold to another company), all under the umbrella of Wacoal, one of the largest lingerie companies in the world. As a plus size brand, they were important, necessary even, to Eveden’s brand […]
When books about the lingerie industry are being written decades from now, Harlow & Fox will be remembered as the brand that paved the way for luxury full bust lingerie. No, they were not the first brand offering lingerie for larger busts at their price point. Other European labels have been making 3-figure bras for awhile. However, Harlow & Fox was the first to emphasize a luxury story as opposed […]
Full Bust Lingerie Trends Autumn/Winter 2017: The Intimate Apparel Industry Returns to Its Strengths
Today’s guest post is by Sweets of Sweet Nothings NYC. Sweets has been blogging about bras, baking and body image for the last five years. She lives in NYC, works at a law firm, and would like one day to solve an English country house weekend murder mystery. Do not ask her about her cats; she will show you too many pictures. Over the last few years I’ve made a […]
Disclosure: This blog post contains affiliate links. In late February, I attended my first CURVEXPO New York to report on trends for plus size lingerie. Previously, I’ve attended CURVEXPO Las Vegas and other major retail tradeshows as a buyer. Therefore, I was familiar with what to expect as a plus size woman: lots of pretty things not made in my size. Armed with that awareness, I set out to find […]
For years, full bust bra wearers (roughly defined as people in sizes DD or higher) have talked about how few choices there are for beautiful lingerie in their size. I’m not just talking about bras that exist in a particular size, of which there are (usually) many, but about bras that feel modern and fresh and equivalent to their core size counterparts in terms of both construction and design. Adina Reay is one brand trying to bridge that gap.
