Since my last article on the Victoria’s Secret Fashion Show, we’ve seen quite a few updates. On October 24th, VS officially announced this year’s show would be held in Paris. On October 26th, they unveiled the 2016 Fantasy Bra, worn by Jasmine Tookes and encrusted with over 9,000 precious gems. On October 28th, they released the show’s full model lineup. Yet the big question, at least for me, is if VS will be able to overcome their abysmal ratings from 2015. At its peak, the Victoria’s Secret Fashion Show could claim over 12 million viewers. Now they’re just barely over 6.5 million, and viewership dropped more than 30% in a single year between the 2014 and 2015 shows.
Victoria’s Secret has had a tumultuous year. Slow to pivot into the bralette trend that’s been taking over intimate apparel and even slower to take advantage of the industry’s shift towards more natural styling and models, VS had been forced into the unenviable position of playing catch-up. This year, the company dropped their catalog and swim divisions and relaunched their athleisure collections, but sales have remained low, especially compared to […]
While the Victoria’s Secret Fashion Show is often seen as an hour-long commercial for America’s most famous lingerie store, the show also features work from smaller, more independent artisans. While corsets were shown prominently on the runway both this year and last year, Victoria’s Secret isn’t really known for making the kind of authentic, steel boned corsets we know and love. So when Victoria’s Secret wants to use a corset in […]
Honey Birdette is a high-end Australian intimates brand that launched in 2006 as a luxurious, woman-friendly brand selling hypersexy lingerie. Today, it’s an AUD$2 billion company, selling extreme push-up bras, high-end sex toys, and buckets of oozing sexuality. Though they haven’t yet taken over the States in the same way they did in Australia, the label now has a few stores in California, and offers free shipping and free returns […]
A couple of weeks ago, the Victoria’s Secret Fashion Show aired in the United States. As usual, it was taped about a month before, and then there were several weeks of hyping and promos and press releases about every single detail of the event — from how many Swarovski crystals they use to what the models’ pre-show workout regimen is. As a fashion show, the VSFS doesn’t really interest me; […]