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aerie

It’s been a dynamite couple of years for Aerie, American Eagle’s lingerie and intimate apparel sub-brand. Their Aerie Real campaign, launched in 2014, has received almost universal accolades, with a number of media outlets praising the brand’s “refreshing” approach and “realness.” TLA covered the Aerie Real campaign back in January of last year. While I commended the campaign’s ethnic diversity (always a welcome sight in the lingerie world), my general […]

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A week or so ago, American Eagle’s lingerie division, Aerie, launched a new marketing campaign named “Aerie Real.” The campaign is all about Aerie’s new stance on retouching — the company says they’re no longer airbrushing or editing photos of their models (some of you may recall that Debenhams did something similar last year). I’d actually heard about the campaign through Tumblr a day or so before it launched, and […]

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Disclaimer: All lingerie in this review was provided by Aerie. Opinions are my own. Just before the holidays, I received a very special delivery from Aerie Lingerie — their entire holiday lingerie collection. Though I’ve purchased Aerie bras on my own before, I was looking forward to trying out the complete range: push up, demi, multi-way, etc. (plus the matching panties). This also seemed like a great opportunity to share […]

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Everyday Bra Review: Maidenform One Fab Fit Racerback Bra

Disclosure: This bra was purchased by The Lingerie Addict for the purposes of this review. All opinions are my own. One of the oldest American lingerie brands, Maidenform, turned 100 years old this year. Two women and a man founded the brand as a dress shop in 1922, then opened a factory a few years later to mass-produce their bestselling item: bras. As with most century-old businesses, Maidenform has gone […]

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The modern lingerie industry contains multitudes. Consumers have more to choose from than at any other time in lingerie history, from size and price to style and design. And with online shopping, your physical location is less of a hindrance than ever. However, it must be remembered this wasn’t always the case. There used to be a time when you could only buy relatively homogenous lingerie from your local shops. […]

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