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Lingerie Wishlist: Aubade 'Joyau Eternal' Bra Set

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Aubade 'Joyau Eternal' Bra Set

I have to be honest with you...Aubade isn't a brand I've had strong feelings about for awhile.

Of course, I know they exist. They were world-renowned, not just being for a quintessential French brand, but also for their striking black and white campaign imagery. You knew you were looking at an Aubade just from the way it was styled and shot.

Aubade 'Joyau Eternal' Bra

And then...the world moved on. Iconic campaigns - like Aubade's - started to feel stale. Too predictable. Too safe. And, in a world of body positivity, too exclusive. Aubade, like so many French brands to be honest, felt no need to update their aesthetic, their marketing, or really anything else about the brand..

I'm gonna be perfectly real with you...I hadn't seen anything genuinely exciting from Aubade for awhile.

Aubade 'Joyau Eternal' Bra Set

However, when I saw this bra set, it immediately made me sit up and take notice. Named Joyau Eternal, the range is a French embroidered masterpiece reminding one of sparkling jewels and France's own haute joaillerie culture. It literally looks like jewelry for the body, without actually being jewelry.

Aubade 'Joyau Eternal' Bra Set

It feels, in a word, rich. Opulent. Like a bra for a fine evening out at a 3-star Michelin restaurant followed by the Opera, then maybe an exclusive, secret bar before going to your luxury 5-star hotel room with the magnificent view.

It feels utterly, undeniably French. And, at least this time, that's a very good thing.

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Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.