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Alöe Lingerie S/S 2014

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Alöe Lingerie is a brand I've never talked about on TLA before, though I've definitely heard of them before now. A fairly small company out of the UK, Alöe is known for its luxury loungewear made from silk and lace. I think one of the reasons I didn't pay attention to them before is because the brand just wouldn't have fit my personal aesthetic until recently. It's really interesting to see how my lingerie tastes and preferences have changed and how that affects the companies I notice now. Two years ago, I didn't really understand loungewear. And I thought silk was all right, but nothing worth paying top dollar for. Now I practically live in loungewear and soft, gorgeous silks make me giddy with delight.

Standouts for me are the cami and short set above, the camisole below, and the soft bralette just beneath that. I'm also intrigued by the floral print bralette and panty slightly further down. I don't usually go for florals, but I think I could wear that one.



If this is your first introduction to Alöe, what do you think of the brand? And if you've seen (or tried!) them before, how does this collection compare to previous ones?

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Cora
Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.

6 Comments on this post

  1. Thursday says:

    I love the interpretation of a 20’s silhouette in that second image, but even more so, the 30’s looks of the v-neck, bias cut, lace insertion pieces. Delightful. The knickers and bralettes aren’t so much my thing.

  2. jessa says:

    I absolutely love the black camisole worn with the panties. I like all of the black line, but that’s really beautiful. I could take or leave the rest, white’s not really my thing (I spill) and neither is floral.

  3. Estelle says:

    Oo I hadn’t heard of them before, I love the florals too. And the ivory silk cami/shorts set :)

  4. June says:

    Such gorgeous designs! I desperately want the black floral shorts, sigh…

  5. Evija says:

    Yeah well you work mostly from home, so now you do :D love the black chemise (?) but not really a fan of loungewear so I wouldn’t buy it but I admire it nevertheless.

  6. Beautiful! I’ve never seen this brand before, so it’s a lovely introduction.

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