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Eurovet Americas, Curvexpo’s parent company, celebrated their milestone 10 year anniversary this year with an exceptional show, a gala dinner, and integration between digital technology and the lingerie industry that has been long overdue. Taking place over February 27, 28 and March 1st, this season’s Curve New York saw a buyer attendance of 6% from the same show last year, reflecting a more positive and upbeat mood in the lingerie industry.

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Ever since the days of Madonna and Jean Paul Gaultier, lingerie as outerwear has been a fixture on the lingerie scene. Yes, the look may fade in and out of “official” trend reports but wearing chemises, bustiers, and camisoles as part of your everyday attire has never really gone out of style. Countless celebrities, from Halle Berry to Rihanna to Kylie Jenner, have all embraced this look, and it has a constant presence on runways ranging from Dior and Dolce & Gabbana to Marc Jacobs and Givenchy.

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Named after Psyche, the Greek goddess of the soul, Designer Psyche Terry infuses the myth’s whimsical notions of love, ambition, fearlessness and perseverance into her own life…and these very same concepts appear in Inspire Psyche Terry. The line’s debut Spring/Summer 2017 collection features a range of feminine, timeless silhouettes with romantic details and thoughtful embellishments, all aimed at empowering to love themselves and follow their own individual aspirations – much like the brand’s namesake goddess Psyche.

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Disclosure: This article is sponsored by Curve. Curve, the lingerie tradeshow I attend and report on every season, hits a major milestone this year – their 10th anniversary. 10 years in any industry is no small feat, and within the last decade, Curve has effectively become the only lingerie tradeshow in North America. While I haven’t attended Curve for all of those last ten years, I have been going for […]

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