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business

Sam Conover is the owner of Broad Lingerie, a brick and mortar boutique in Toronto, Canada, that specializes in bras and swimwear for fuller busts. When Sam’s not working she spends her time making art and thinking about vintage plastics. Once upon a time I decided to listen to the little voice in my head that whispered “imagine opening your own lingerie store.” My store is now over a year […]

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As a lingerie designer, people often tell me my work sounds like a ‘dream job.’ An aura of fantasy and glamour surrounds the fashion industry. However, the reality is lingerie design can be pretty boring most of the time, with very little creativity involved at all.

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Helena Stuart, founder, owner, and designer of Only Hearts, does as much work as you’d expect from a woman who has led a company for almost 40 years. Every hour is filled with effortless flitting between fabric choices, retail delivery dates, cost and margin management, color development and more. There is no visible anxiety or stressed-out vibes here. Helena does it all, and makes it look easy.

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If you’ve been watching the news lately, no matter where you are in the world, it’s likely that you’ll have heard about ‘Brexit’. It’s the portmanteau name given to the ‘British Exit’ from the European Union (a political union of 27 European countries comprising of common economic, foreign, security, and justice policies). On June 23rd 2016, the population of the United Kingdom (including England, Scotland, Wales and Northern Island) had […]

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I hold the firm but controversial belief that no design is truly original. At least not in the world of lingerie: designers don’t live in a vacuum and they all face influences, whether it’s consciously or not. Inspiration can come from almost any source, be it the haute couture catwalks or historical costume. More often than you’d expect, it’s purely a matter of zeitgeist that sees a swathe of labels […]

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