It’s been a dynamite couple of years for Aerie, American Eagle’s lingerie and intimate apparel sub-brand. Their Aerie Real campaign, launched in 2014, has received almost universal accolades, with a number of media outlets praising the brand’s “refreshing” approach and “realness.” TLA covered the Aerie Real campaign back in January of last year. While I commended the campaign’s ethnic diversity (always a welcome sight in the lingerie world), my general […]
A week or so ago, American Eagle’s lingerie division, Aerie, launched a new marketing campaign named “Aerie Real.” The campaign is all about Aerie’s new stance on retouching — the company says they’re no longer airbrushing or editing photos of their models (some of you may recall that Debenhams did something similar last year). I’d actually heard about the campaign through Tumblr a day or so before it launched, and […]
Disclaimer: All lingerie in this review was provided by Aerie. Opinions are my own. Just before the holidays, I received a very special delivery from Aerie Lingerie — their entire holiday lingerie collection. Though I’ve purchased Aerie bras on my own before, I was looking forward to trying out the complete range: push up, demi, multi-way, etc. (plus the matching panties). This also seemed like a great opportunity to share […]
Let’s talk #BodyPositivity! Body positive has become the marketing catchphrase of the moment. We see no shortage of brands calling themselves “body positive” through press releases, selectively diverse model choices, and more ad campaigns than I care to count. Media outlets have also been incredibly keen to jump on this bandwagon. They celebrate repetitive, incremental shifts in acceptance and breathlessly post PR copy without giving a second thought as to […]
Once upon a time, Frederick’s of Hollywood was the biggest name in American lingerie. Founded by Frederick Mellinger in 1947 (who, among other things, is credited with inventing the push-up bra, padded bra, and padded girdle), Frederick’s brought scandalously sexy lingerie to the homes of millions of people across America.