Posts from April, 2012

What Katie Did Flash Corsets Sale – Save 50% Thru Friday!

I’m in Atlanta right now visiting my parents, which means I’m checking my e-mail a lot less frequently, and checking my Twitter, Facebook, and Tumblr hardly at all. So I want to thank everyone who’s e-mailed, messaged, tweeted, and otherwise made sure I got the memo about the What Katie Did Corset Sale.

Whenever someone writes to ask about where they can buy a good quality, off-the-rack corset, I inevitably refer them to What Katie Did. No, What Katie Did doesn’t make the cheapest corsets. But honestly considering the quality of the fabric and construction (not to mention the fact that they pay their workers a fair wage), they never will be the cheapest. But you will get a good corset, one you feel proud of and comfortable wearing for years…even if a fully custom piece is out of your budget.

Below are a few of the items from the corset sale. Do you any of you own a What Katie Did corset? I’d love to get some of your reviews, tips, and feedback in the comments. One of our readers sent in a review of a What Katie Did corset back in 2010.


Cora

Cora

Founder and Chief Editor of The Lingerie Addict. I started TLA in small studio apartment in 2008. Since then, my little site has become the leading lingerie blog in the world, and it's been featured in Entrepreneur, Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every woman deserves gorgeous underpinnings that help her feel comfortable and confident. Body snark free zone since 2012.

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Blossoming Bloomers: Cherry Blossom Print Lingerie

Blossoming Bloomers


If you’ve ever participated in Hanami, or the viewing of the annual Cherry Blossoms, then you understand the allure of this centuries old practice and the inspiration it provides for tourists, artists & peace seekers alike. A traditional Japanese practice, Hanami has risen to become a global phenomenon famous for its beauty and symbolization of life’s ephemerality.

However, as with life, the fantastical blooms of the Cherry Blossom trees are fleeting, which is what makes Hanami so special and elusive. Depending on the weather, Cherry Blossom festivals (also known as Sakura Matsuri) may only last for around two weeks.

As a designer I have often found great inspiration in the lush pink blooms and it seems that I’m not alone. This season many lingerie labels have incorporated the beautiful blossoms & Oriental influence into their prints, color palettes & design details, making for some pretty skivvies and gorgeous accessories. Here are a few noteworthy pieces to help catapult us into spring.


This pretty set from Marlies Dekkers showcases cherry blossoms and butterflies embroidered on silk. Practical for every day wear this set looks comfortable and understated while the side slits & metal details give it that little edge Marlies Dekkers is famous for. (http://www.marliesdekkers.com/)


Bedhead is known for their cozy pajamas in an array of kitschy prints & patterns. This season they have taken their inspiration from the Far East with a range of botanical florals and Oriental motifs. One of my favorites is this Little Tokyo print depicting cherry blossoms, silk fans and exotic geisha girls. Paper parasol not included! (http://www.bedheadpjs.com/)


The Blossom collection from Dirty Pretty Things is at the top of my list for this season. I’m loving the photo quality print with the saturated contrasting colors. In georgette it’s flowy, silky and breezy – everything a spring wardrobe should be. And since it comes in every silhouette under the sun you may have a tough time choosing just one piece! (http://www.dirtyprettythings.uk.com/)


Italian corset maker Karybdis Atelier has created this one of a kind Victorian underbust corset in luxury brocade with metallic cherry blossom embroidery. The craftsmanship is visible in the details – crystal beadwork, steel boning & satin lace-up back. This piece creates a perfect hourglass silhouette with its burlesque aesthetic and would make a great gift for a bride to be. (http://www.etsy.com/shop/KarybdisAtelier)


Another great collection is from active wear company INKnBURN who specialize in vibrant & unique printed performance workout gear. For Spring INKnBURN is showing this pretty cherry blossom print in an array of silhouettes. This sports bra particularly caught my eye and can be easily matched to a running short, t-shirt, arm warmers or camp. (http://www.inknburn.com/)


Finally full coverage bikinis are back in style as a retro silhouette! If you are embracing this trend like I am (goodbye tummy pooch, hello curves) then you may be interested in this cherry blossom set from Australian swimwear designer Lisa Blue. The surf ready suit is made to stay put while looking cute & stylish. And as an extra bonus a portion of the proceeds will be donated to protecting the whales and dolphins. (http://lisablue.com.au/)


Old Shanghai Online is a great resource to find high quality Asian gifts & fashions. Their silk kimono is an elegant piece with intricate hand painted cherry blossoms on the front & back. Each unique robe takes a week to complete and is offered in 7 rich colors. I’ve already placed my order and can’t wait to wear it lounging around with my Hello Kitty slippers! (http://www.oldshanghaionline.com/)


Another Asian inspired retailer Go East Art offers gorgeous tights & leggings with artful printing. The Tattoo collection consists of opaque nude tights with a unique design down the side for a trompe l’oeil tattoo look. The cherry blossom tights are perfect for those who are not ready to commit to the ink but love the look. Simple but edgy there is also an option to add Swarovski crystals to the motif for a little extra sparkle. (http://www.goeastart.com/)

Have you attended Sakura Matsuri this season? Which other flowers do you find inspiring this time of year?

Kristina

Kristina

Lingerie Designer specializing in fashion & trend.

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Busty Girl Comics: An Interview with the Woman Behind the Wit

I am super excited about today’s blog post, an interview with Paige, the artist behind Busty Girl Comics. In case you haven’t heard of it, Busty Girl Comics is a webcomic all about the perks (and problems!) of having big boobs. Smart, insightful, and just plain funny, Busty Girl Comics is one of my new daily reads. Take a look at what Paige to say about comics, boobs, and what it’s like being the internet’s newest viral sensation.

P.S. If you’ve arrived here from Busty Girl Comics, welcome! If this is your first time at The Lingerie Addict, you might enjoy these two posts: The Lingerie Addict Awards: Our Favorite Lingerie Brands of 2011 and The Best Lingerie Addict Blog Posts of 2011.

1) Busty Girl Comics is hilarious and, according to my full busted readers, super super true. What was your inspiration for starting a webcomic all about boobs?

My mother, my sister, and I are all wicked busty so we’ve always joked about it among ourselves but it wasn’t until I was really pretty upset one night that I decided to draw about it. I was looking at cute t-shirts and was already in a sour mood because I felt my art had hit a wall. This lead to me quickly drawing the Screen-printed Tees comic at 1:30 in the morning. Once I got that first problem off my chest (pun completely intended), the inspiration came flooding in. By the next day, I started the BCG tumblr.

2) Do you come from a comic book background? Did you have other comics or design projects before this one?

Sorta-kinda. I’ve got more of a Costume Design and Construction/Painting/Comics/Animation background. My only professional comic experience was a comic on the Crisis in Darfur for EZ comics (http://www.ezcomics.com/site/sites/all/themes/ezcomics_new/view_comics.php?viewid=149). I’ve worked on a number of comic projects for classwork and personal work as well and fully intend to keep making more.


3) What’s been the overall response to Busty Girl Comics since you started it?

Overwhelming. I’m still completely blown away by just how many people love reading BGC. I knew that there were probably other people like me who are frustrated by having to safety pin blouses or spend an arm and a leg on the world’s most boring bra, but I had no idea how isolated some people felt with these feelings. Not gonna lie, I get pretty teary-eyed when people tell me that they feel like they’ve found a home at BGC or how much better they feel now knowing that they aren’t alone. I especially love when guys or self-proclaimed flat girls tell me how they have a new appreciation for their own bodies or their significant others because they now understand what we busty folks go through.

4) What’s your favorite Busty Girl Comics comic so far?

D:> I have to pick just one? Uh…It’s hard not to just say “All of them” so I’ll try to delve deep. I really like the “Hands-free towel” one because it was my first perk, which was a bit of a turning point for the series. I’m also pretty proud of “Not-so-safety pins” and “Underboob” because they translated perfectly from what I had in mind to what I ended up drawing.

5) As a busty girl, what are some of your fave busty girl resources? I’m talking blogs, bra brands, or even other social media accounts.

I wish I was more plugged in before but a lot of the busty resources I use now come from my readers. Because of how frustrating finding a comfortable bra was, looking at beautiful eye-candy bras felt a bit like salt in a very open wound. BGC opened the door to finding sites like yours, Curvy Kate, My Intimacy, and What Katie Did so now I finally feel like there’s actually hope for owning gorgeous bras someday, even if they’re still out of my budget ^.^;;

6) While we’re on the subject, I’m a huge comic book geek (and my fiance is a huge web comic geek), so I have to ask, do you read any other comics as well?

Ooooh yes. I have a daily comic ritual of Sinfest, Girls with Slingshots, Questionable Content, and Plume. I’m also a huge fan of Fullmetal Alchemist, Chester XYZ (NSFW, don’t judge me *^.^*), Berlin: City of Stones, and countless others. I guess I’m a bit of a comic junkie.

7) Where do you see Busty Girl Comics going? Will you ever run out of things to share?

I would like to keep this going as long as I can and I’m planning on publishing a book every 100 comics in order to make that happen. Thankfully, I don’t think I’ll ever have to worry about running out of ideas. So many people are willing to send in their thoughts, suggestions, stories, and ideas that I have a steady flow of inspiration, even when none of my own experiences come to mind.

8) I know Busty Girl Comics is funny, but on a more serious note, what are you thoughts on the way larger breasted women are portrayed in society?

…Ugh. I could be flying to extremes here but I’m a little fed up with feeling like I’m either a walking pair of sex toys or a symbol of the ideal baby-maker just because a part of me is larger than average. I get that boobs are great and all but does that really justify the amount of dehumanization that happens to busty women? I feel like a bit of a hypocrite because my comic is all about breasts but I like to think that it’s more about the people with those breasts than what those breasts can do for the reader.

9) Any final thoughts? Where are your online hangouts?

I would really like to thank everyone that reads BGC. I get some of the most amazing comments (I even write out the most touching comments and hang them on my wall so I can look at them whenever I’m bummed out) and everyone is so willing to help one another. I had no idea when I started a comic that I’d be part of a growing network of people learning to love the bodies they have. It’s pretty freakin’ cool!

 

Thanks so much for your time, Paige! It was a real pleasure talking with you.

Cora

Cora

Founder and Chief Editor of The Lingerie Addict. I started TLA in small studio apartment in 2008. Since then, my little site has become the leading lingerie blog in the world, and it's been featured in Entrepreneur, Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every woman deserves gorgeous underpinnings that help her feel comfortable and confident. Body snark free zone since 2012.

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Soft Bras- Something for the Weekend?

By: Pippa

Huit A/W 2012

Soft bras are something which, for years, I brushed past and didn’t even consider. Not being of the usual soft bra A-C Cup, I always figured these just weren’t the bra for me.

But more recently I’ve found myself falling in love with the shape, design, detailing and ultra soft cosy fabrics of some soft bras, and before I knew it, found myself making allowances, justifying them and adding a few to my collection.

For me, these aren’t every day bras, but rather end of long day bras, and cosy evening in with a glass of wine bras (if such a thing didn’t exist – it does now)

So here’s my personal pick of my favourite soft bras available in the lingerie market at the moment:

VPL Lingerie Insertion Bra

Firstly VPL Lingerie, which I’ve written about here before, because occasionally I come across a brand where I love absolutely everything and this is definitely one of them. The colour combinations are all just my kind of thing. The fabric’s so soft and the straps wide and forgiving, you’ll immediately forget you’re wearing it at all.

Wundervoll

I love researching my columns because I’m always coming across new brands. While they’ve been around for a few years now, German brand Wundervoll are my most recent discovery, using soft silk jersey fabrics, their S/S12 soft bras with lace inserts are to die for, and who’d have thought pastel orange would work so well!?

Calvin Klein

I generally tend to avoid Calvin Klein, because I’m not a massive fan of t-shirt bras and I don’t fall into their mainstream sizing, but I have to admit they know what they’re doing. They have a few styles which work well and they go with them. This triangle bra was my first soft bra purchase which started the whole obsession, and I was pleasantly surprised. As beautiful on the inside as it is on the out!

Made By Niki - Atomic II Sheer Bandeau Bra

And finally the Made By Niki Atomic II sheer bandeau bra, with adjustable front and back underband straps, this has to be ultimate versatile soft bra. This bra slips on, so no hook and eye = absolutely nothing to irritate you.

In general, anything above a C-Cup I’d recommend avoiding rigid chiffons and silks, which may be beautiful, but if you’re looking for some level of support, these could prove uncomfortable and irritating. Instead, I’d go for something with a little stretch which will be a little more forgiving to your body shape, such as soft jersey, stretch silk or mesh.

Again, it’s a personal choice, completely up to the wearer, but I wouldn’t wear these style soft bras every day, but would urge anyone who’s already decided soft bras aren’t for them, to give one of these a try, you may be surprised and realise you love them! (And open a whole new door to your lingerie obsession.)

Cora

Cora

Founder and Chief Editor of The Lingerie Addict. I started TLA in small studio apartment in 2008. Since then, my little site has become the leading lingerie blog in the world, and it's been featured in Entrepreneur, Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every woman deserves gorgeous underpinnings that help her feel comfortable and confident. Body snark free zone since 2012.

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Naughty Bits: Lingerie News for the Week of 4/15/12

Photo via Vixen Vintage

  • HerRoom creates a universal bra sizing chart. The new chart groups the sizes from 150 different bra brands into 1 letter and 1 number (for example: D1, D2, D3, etc.). Tomima Edmark, founder of HerRoom, says the move to a single sizing chart is meant to help women who don’t know that bra sizing is inconsistent across brands, and who therefore feel like their range of sizes and choices is limited. What do you think of the universal bra guide?
  • Vixen Vintage, my favorite vintage style blogger, has written a guide all about how to wear petticoats. I love petticoats, and I’m actually thinking of buying one this summer for a few of my fit and flare dresses. This guide tells you how to pick the perfect petticoat size for your dresses and skirts, and how to wash, care for, and store them. A must read!
  • Toad Lillie has written a how to make pasties guide. Pasties were among the first items Toad Lillie produced, and though the brand now carries a full line of lingerie, these ornate fabric and crystal pasties are still among their most popular items. If you’re the crafty sort and looking for a weekend project, this is a great idea.
  • A Slip of a Girl has a warning for vintage lingerie buyers – beware of people who add modern day lace to a vintage slip and don’t disclose it. As Slip says, there’s no problem with dying, recycling, upcycling, and other additions, but good business ethics demand they be disclosed in full.
Cora

Cora

Founder and Chief Editor of The Lingerie Addict. I started TLA in small studio apartment in 2008. Since then, my little site has become the leading lingerie blog in the world, and it's been featured in Entrepreneur, Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every woman deserves gorgeous underpinnings that help her feel comfortable and confident. Body snark free zone since 2012.

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Weekly Lingerie Sales – 4/14/12

Eberjey Lingerie via Journelle

Some of last week’s sales are still active! View them here: Weekly Lingerie Sales 4/7/12

Cora

Cora

Founder and Chief Editor of The Lingerie Addict. I started TLA in small studio apartment in 2008. Since then, my little site has become the leading lingerie blog in the world, and it's been featured in Entrepreneur, Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every woman deserves gorgeous underpinnings that help her feel comfortable and confident. Body snark free zone since 2012.

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CurveNY & The Designer Lingerie Showcase: 10 Standout Brands from New York’s Lingerie Market

Love Claudette

This year’s New York lingerie market will go down in infamy, at least for me. Not only did I come down with an epic case of the flu, all of my photos (which The Fiance, being the super awesome guy he is, came to the show with me to take) have disappeared from my camera. That makes coverage a little harder than usual, but not impossible, thanks to wonders of Instagram and lookbooks.

Hopefully some of the pictures can be retrieved from the memory card (which is at a recovery specialist as I type this), but just in case they’re not, I’m going to move ahead with the trend report anyway. And if turns out I do have some pictures later? Well, I’ll just have to update this post with all the new pretties. But enough of all that…here are the brands I think you should pay extra attention to (and ask your local lingerie boutique to carry!) for F/W 2012.

P.S. Want to know the brands our columnist Holly loved most in New York? Check out her blog post here – The Best Lingerie for Curvy Women from Curve New York and the Designer Lingerie Showcase.

Kriss Soonik
This year’s CurveNY was the first time I ever met Kriss Soonik (or saw her lingerie in person), and it was love at first sight. It’s one thing to see pictures of all the pretty lace, but an entirely different thing to feel them. After a couple of seasons of being jaded about luxury lingerie (sooo much of it is disappointing in person), one of the recurring themes for this season is that there is still luxury lingerie out there worth the money. Kriss Soonik’s lace rompers are a perfect example of that. (http://www.kriss-soonik.com/)

Ari Dein
Ari Dein is another designer who’s work I hadn’t yet had the pleasure of seeing up close before this year’s Curve, and once again, I was blown away. I’ve been researching a lot about antique lingerie lately, and Ari Dein’s pieces come closest to emulating the fabrics, construction, and sheer attention to quality and detail that lingerie used to have. I wouldn’t be surprised if, 100 years from now, Ari’s pieces wind up in a museum somewhere…they’re just that beautiful. (http://aridein.com/shop/)

 

Love Claudette
Love Claudette continues to amaze me with their deceptively simple yet undeniably sexy approach to lingerie. Proof that there’s always room for another point of view in the lingerie industry, I am smitten with all their bras, but especially enamored of the neon mesh colorways like the one pictured above. Even better, select styles start at an A cup and go up to G cup, so women who’ve been traditionally excluded can get in on the sexy too. (http://www.loveclaudette.com/)

 

Lula Lu Petites
Speaking of A cups, they don’t usually get a lot of attention when we’re talking about lingerie. There’s a ton of focus on full busts sizes (E and above) and, of course, even more attention on B-D sizes, but very, very little talk about A, AA, and AAA cups. Which is why I’m really glad Lula Lu Petites is offering pretty, sexy, flirty options for smaller busted women, like the lace overly “Amara” set pictured above. (http://www.lulalu.com/)

 

Freya
Back to the other end of the size continuum, this bra from Freya honestly makes me wish I had bigger boobs. Available in up to a size 38G, this bra (and all the others from Freya’s F/W range) is where I’ll be linking my full busted readers when they write to say no one makes cute bras in large cups. Because every woman should have beautiful lingerie, no matter her bra size. (http://www.freyalingerie.com/)

Naked Princess
One of my favorite new lines from CurveNY, Naked Princess is hard at work redefining what luxury lingerie can mean. Naked Princess represents a new world of comfortable, size-inclusive glamour. With a size range extending from XS to XL, Naked Princess understands that women of every size want gorgeous lingerie, and what I remember most about the collection (in addition to being awed by their laces) is how super soft and comfy everything was. Because really, if you’re going to splurge, you should want to wear those pieces all the time. (http://www.nakedprincess.com/)

 

Lola Haze
One of the designers that excited me most at my very first Curve lingerie show back in 2010 was Lola Haze, and 2 years later I am even more in love with her work. Nobody’s doing lingerie like Lola Haze, and I find her approach modern, refreshing, and thoroughly feminine all at the same time. If I could, I’d buy every single piece from her upcoming lace collection, including the flirty-yet-tomboyish romper above. (http://www.lolahaze.com/)

 

Hanky Panky
When it comes to fashion, it’s really easy to spend a lot of time talking trends, and very little time talking basics…basics like Hanky Panky. Hanky Panky is my #1 preferred knickers brands. There is no one that makes a more comfortable, flattering, easy-to-care for, or inexpensive lace panty than they do. Yes, you’ll find cheaper lace panties, but none that are as well made or last as long (or come in as many sizes!) as Hanky Panky does. I wasn’t a convert until 2010, and now I rarely wear anything else. (http://hankypanky.com/)

 

Ombrato
I think Ombrato may be one of the best kept secrets in the lingerie industry, and like all my other favorite, undiscovered brands, I’m completely mystified as to why more boutiques don’t carry them. Their silk slips are delicate, unique, and thoroughly modern. Their lingerie sets are so soft and comfy they’re almost loungewear. And the entire brand aesthetic is understated, simple, and yet quintessentially elegant. In other words, perfect. (http://www.ombrato.com/)

 

Dottie’s Delights
Last but not least, let’s talk about Dottie’s Delights latest collection, a symphony of chantilly lace, sheer chiffon, and authentic vintage styling. I love Dottie’s Delights attention to detail, and how she shows that garter belts, girdles, bullet bras, and high waist panties can be anything but boring. And though I don’t have permission to show you the piece just yet, let’s see one of the sets from her upcoming collection is on my Bridal Trousseau list. (http://dottiesdelights.com/)

Cora

Cora

Founder and Chief Editor of The Lingerie Addict. I started TLA in small studio apartment in 2008. Since then, my little site has become the leading lingerie blog in the world, and it's been featured in Entrepreneur, Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every woman deserves gorgeous underpinnings that help her feel comfortable and confident. Body snark free zone since 2012.

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F/W 2012 Lingerie Trend Report: Paris Salon International de la Lingerie

Etam ad on the back of a Paris Bus

Now that the Spring/Summer market is over, it’s time to take all the stuff I’ve seen and condense it into our semiannual lingerie trends reports. This was a really busy market season for me as I attended two shows for the very first time: the Salon International de la Lingerie in Paris and the International Lingerie Show in Las Vegas…in addition to my usual circuit of the Curve New York and Designer Lingerie Showcase shows.

Because lingerie isn’t really talked about in the mainstream fashion industry, a lot of people don’t realize that it has seasons just like the mainstream fashion industry, and a new cycle of trends appears roughly every six months. Most everything I’ll be talking about in the trend reports over the next few days is not available in stores yet. But since you’re getting the inside scoop, you’ll be able to tell your local lingerie boutique what you’d like to see six months from now, and hopefully be able to pick it up then. With that said, here are my jet-lagged rememberings from the Paris show.

Lace, Lace, and more Lace

While the American lingerie market tends towards the sporty, loungey, and understated, the European lingerie market is all about opulence, luxury, and conspicuous consumption (or at least as conspicuous as underwear can get). One  of the ways I saw this was in lace trims, overlays, and embellishments everywhere.

 

Chantal Thomass

Gilda & Pearl

 

 

 

 

 

 

 

 

 

Fleur of England

Marjolaine

 

 

 

 

 

 

 

 

 

Odile de Changy

Huit

 

Hardware, Crystal, and Metallic Details

Lingerie is getting a bit edgier with hardware and metallic details, especially for high end, avant garde brands (I think the official fashionspeak word is “directional”) like Bordelle and Made by Niki. Hardware details also take advantage of the lingerie as outerwear trend. If your bra has pretty gold accents, that’s an incentive to show it off…not cover it up. I love how this trend also offers an alternative to more overtly feminine lingerie, like the lacy pieces above. If your style is more Rockstar than Rococco, these pieces are for you.

Made by Niki

Bordelle

 

 

 

 

 

 

 

 

 

Corsets, Bustiers, and Waist Cinchers

One thing that I saw I lot in Paris that I see almost nothing of in the states was corsets and bustiers. I’m not sure what it is, but fashion-forward corsetry and corset-like shaping garments seem to be a lot more commonplace across the pond than here. As you can see, most of this pieces also include the lacey overlay trend.

Velda Lauder

Kiss Me Deadly

 

 

 

 

 

 

 

 

Revanche de la Femme

Coco Cavaliere

 

 

 

 

 

 

 

 

Bits and Bobs

Here are a few random things from the show that don’t quite fit into the categories above:

Kiss Me Deadly Sheer Robe

Made by Niki Ombre Lace

 

 

 

 

 

 

 

 

 

Lorna Drew Maternity Lingerie

Dirty Pretty Things Floral Lingerie

 

 

 

 

 

 

 

 

 

The obligatory bread served with meals

My Hosiery Haul

 

 

 

 

Dear readers, what do you think of next season’s European trends? Any favorites? I’d love to get your thoughts in the comments!

Cora

Cora

Founder and Chief Editor of The Lingerie Addict. I started TLA in small studio apartment in 2008. Since then, my little site has become the leading lingerie blog in the world, and it's been featured in Entrepreneur, Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every woman deserves gorgeous underpinnings that help her feel comfortable and confident. Body snark free zone since 2012.

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Why do Lingerie Retailers….Carry Some Brands and Not Others?

Freya Lingerie via Butterfly Collection

Our next installment in the “Why Do Lingerie Retailers…?” series is from Claire of full-busted, online only lingerie boutique Butterfly Collection. Claire was one of my 5 Lingerie Bloggers to Watch in 2012, and I am super excited that she’s here sharing her expertise as a retailer with us.

One of the questions I get asked a lot on Twitter is “Why doesn’t [insert name of boutique here] carry [insert name of favorite lingerie brand here]?” As I don’t have a retail background, I don’t know the answer to that question, but hopefully today’s column will help clear it up for all of us. Here are the 5 things that dictate a lingerie boutique’s brand selection:

From Claire:
I think most retailers would love to have almost every brand in their store because it’s so beautiful! There are a few factors that dictate which brands a store carries:

Cost – this doesn’t just mean how much a store has available to spend on inventory but also how much their customers are likely to spend. A store in New York’s Upper East Side is likely to have a higher priced inventory than a mall boutique in suburban Ohio. About 75% of a store’s inventory will be around the same price point (the average amount your particular customer spends) with the remaining 25% making up the discount and high end stock.

Weather – Where your customers live can make a big difference to their bra preferences which affects the brands you carry. Stores in areas of North America that have lots of cold months sell more basic coloured lingerie than boutiques in warmer places. Some brands have lots of basic options; others have none so you buy accordingly.

Fashion – If your store is located in a trendy neighbourhood or you market to a fashion forward audience you need to stock the latest styles. If the majority of your customers are more concerned with comfort and not fashion (not that these two can’t co-exist) then you probably don’t stock the latest sheer-cup, leather trimmed, French plunge bra!

Weight – There are some postal codes in North America where the average weight is higher than others. This can have a big effect on your stock. Many brands specialize in plus size lingerie and if your average customer’s band size is a 42 then you need to have several plus size options available.

Cup Sizes – This is the big deciding factor for us because we only sell Full Bust bras (D-K). Not all brands make bras in these sizes (and I don’t think they all should, D-K requires particular design skills, as do plus size and petite bras). If a brand only goes to an F or G cup we’re less likely to carry it than a brand that goes all the way to K. Buying more stock from fewer brands keeps your shipping costs down too.

Thanks so much for the insight, Claire! Readers, what do you think about the reasons above?

Cora

Cora

Founder and Chief Editor of The Lingerie Addict. I started TLA in small studio apartment in 2008. Since then, my little site has become the leading lingerie blog in the world, and it's been featured in Entrepreneur, Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every woman deserves gorgeous underpinnings that help her feel comfortable and confident. Body snark free zone since 2012.

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Trend Alert: 13 High-Waist Panty and Bra Sets

High-waisted panties are here in a big way (no pun intended) and they’re here to stay. Lingerie Addict columnist Marianne wrote an article all about how to wear high-waist knickers in her piece “Viva la Sexy Granny Panty!” and I’m following up this month with 13 of my fave high-waist panty and bra sets. Like all the best trends, there’s an option for everyone, no matter your style or budget. Which set is your fave?

Lucy B “Tigress” Soft Cup Bralette & High Waist Knicker

Rhonda Shear “Pin Up Girl” Bra & Lace Brief

Rago Satin and Lace Bra & Control Brief

Dottie’s Delights “Millie” Black Bra & Sheer Dot Knickers

Lucy B “Hardware” Bullet Bra & Garter Panty

Lucy B “Lace Mirage” Bullet Bra & Garter Panty

Hopeless Lingerie “Omega” Bamboo Jersey Cropped Cami & Knicker

Norwegian Wood “Triad” Harness Bra & High Waist Ruffle Panties

Between the Sheets “Airplay” Mesh Bralette & High Waist Knicker

Made by Niki “Feel” Bullet Bra & Brazilian Knicker

Elle Macpherson “Maria” Silk Satin Bra & High Waisted Briefs

ModCloth “Weekend Spent Solo” Bralette & Retro High Waist Panties

Kiss Me Deadly “Amelie” Bra & Panty Girdle

Cora

Cora

Founder and Chief Editor of The Lingerie Addict. I started TLA in small studio apartment in 2008. Since then, my little site has become the leading lingerie blog in the world, and it's been featured in Entrepreneur, Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every woman deserves gorgeous underpinnings that help her feel comfortable and confident. Body snark free zone since 2012.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube